
Climate
Communications
Research Hub
The Climate Communications Research Hub, a program from New Zero World, provides world-leading research and insights from the best in science communications, creativity, and cultural influence.
Bursting the Climate Communications Bubble
2024 Report

Building on the insights of A New Era in Climate Communications and leveraging latest insights, Pop Culture provides simple, actionable frameworks and examples to empower communicators of all kinds, working across disciplines around the world to go beyond awareness raising and information sharing, and instead use culture to shape a future to fall in love with, not fear.

"Culture links us to our past while shaping our present and future, grounding us through holidays, languages, and artistic traditions in a rapidly changing world. It offers collective wisdom for problem-solving, providing unique perspectives that drive innovation and resilience. Culture also defines societal norms and values, establishing what we consider right or wrong, beautiful or ugly, and important or trivial, thus fostering social cohesion and community building."
Dr. Marcus Collins
Author of “For the Culture”
The evolution of climate communications
New Era in Climate Communications
A New Era in Climate Communications is a collaborative effort spanning +60 contributors and organizations developed by the New Zero World in partnership and with the support of the Global Commons Alliance. With this work, we want to lay the foundation for a transformed future through the power of communication and creativity. We are developing a radically new approach which brings together science and creativity to reimagine and rework how we communicate about the climate crisis—the biggest challenge and opportunity facing humanity today.
Pop Culture:
Bursting the Climate Communications Bubble
The new 2024 report is a simple, actionable framework and examples to empower communicators of all kinds, working across disciplines around the world to go beyond awareness raising and information sharing, and instead use culture to shape a future to fall in love with, not fear. Featuring a foreword by renowned culture and behaviour expert Dr Marcus Collins, author of For The Culture.
“It is high time to invest in climate communications to drive action. The White Paper on Climate Communications, a product of radical collaboration with diverse stakeholders, shines a bright light on the best ways to elevate and popularize discourse about climate change and the real solutions we need right now. It underscores the imperative of leveraging all communication tools and partnerships to inspire change.”
EILEEN O’CONNOR
Senior Vice President, Strategic Communications and Policy | Rockefeller Foundation

"This paper fills a void by elegantly synthesizing the latest trends and research into one place, granting the reader a bird's eye view of major trends shaping the industry."
Emma Stewart
Sustainability Officer | Netflix

“To inspire people, we need to tell a story not of sacrifice and deprivation but of opportunity and improvement in our lives, our health and our well-being—a story of humans flourishing in a post-fossil-fuel age.”
SUSAN JOY
Director of Climate Communication

"The moments my students spent with 'A New Era in Climate Communications' will continue to help these sustainability leaders make progress towards important ambitions."
Becky Lakin
Arizona State University | School of Sustainability

Latest Articles
New Zero World is partnering with H&M Foundation to transform climate communications and empower communicators. The year-long
PUBLISHED September 12, 2024
Advertising Community Together (ACT) Responsible is an international non-profit organization dedicated to showcasing the vital role and
PUBLISHED June 18, 2024
When it comes to the creative industries there isn’t a bigger stage than Cannes Lions – which
PUBLISHED June 4, 2024
Our founder Natalia Vega was joined on stage by climate communications expert and former Museum of the
PUBLISHED April 9, 2024
Resources
Download our landmark white paper A New Era in Climate Communications and unlock insights from more than 40
Culture is a word we often use but seldom fully understand. So, why does that matter? Because there’s
Beliefs & Attitudes, Spring 2024 Yale Program on Climate Change Communication One of the first rules of effective