{"id":6756,"date":"2024-07-09T22:16:02","date_gmt":"2024-07-09T22:16:02","guid":{"rendered":"https:\/\/climatecommunications.earth\/whitepaper-articles\/prefacio\/"},"modified":"2024-08-09T18:12:43","modified_gmt":"2024-08-09T18:12:43","slug":"prefacio","status":"publish","type":"whitepaper-articles","link":"https:\/\/climatecommunications.earth\/es\/whitepaper-articles\/prefacio\/","title":{"rendered":"0 Pr\u00f3logo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6756\" class=\"elementor elementor-6756 elementor-5818\" data-elementor-post-type=\"whitepaper-articles\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ef93708 e-con-full e-flex e-con e-parent\" data-id=\"6ef93708\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26607ba elementor-icon-list--layout-inline whitepaper-crumbs elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"26607ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/es\/documento-tecnico\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">DOCUMENTO T\u00c9CNICO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"16\" viewBox=\"0 0 9 16\" fill=\"none\"><path d=\"M1 1.22021L7.5 8.22022L1 15.2202\" stroke=\"#109B5E\" stroke-width=\"2\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">0 Pr\u00f3logo<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eb463a6 e-con-full e-flex e-con e-parent\" data-id=\"eb463a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4e3086bc e-con-full e-flex e-con e-child\" data-id=\"4e3086bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7cbb3d7 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7cbb3d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:150}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Prefacio<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69770846 elementor-widget elementor-widget-global elementor-global-5629 elementor-widget-html\" data-id=\"69770846\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"gradient-rule\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4856d1dd elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4856d1dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\"Gran parte de la comunicaci\u00f3n sobre el cambio clim\u00e1tico acierta en cuanto al riesgo y los posibles escenarios negativos, pero se equivoca en cuanto a c\u00f3mo movemos a la gente a la acci\u00f3n. Apela a la raz\u00f3n, pero todo lo que sabemos sobre la comunicaci\u00f3n nos dice que la raz\u00f3n no es lo que impulsa el comportamiento humano. Es vital que superemos este desaf\u00edo y encontremos formas no solo de comunicar la ciencia, sino tambi\u00e9n de movilizar el apoyo p\u00fablico para la acci\u00f3n y las soluciones\". <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14f06864 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"14f06864\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:250}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">NATALIA VEGA <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6dda2091 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"6dda2091\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t<div class=\"elementor-element elementor-element-77af5ded e-con-full e-flex e-con e-child\" data-id=\"77af5ded\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2774c008 elementor-widget elementor-widget-global elementor-global-4822 elementor-widget-spacer\" data-id=\"2774c008\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ed49f0c elementor-widget elementor-widget-image\" data-id=\"2ed49f0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"980\" src=\"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/person-836x1024.webp\" class=\"attachment-large size-large wp-image-6202\" alt=\"\" srcset=\"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/person-836x1024.webp 836w, https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/person-245x300.webp 245w, https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/person-768x941.webp 768w, https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/person.webp 1000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4df9cce7 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile_extra e-flex e-con-boxed e-con e-parent\" data-id=\"4df9cce7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6919f30e elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"6919f30e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#article-text\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Texto del art\u00edculo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ca3742f elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"3ca3742f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#article-figures\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Figuras del art\u00edculo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-30cf32c7 article-main-content e-con-full e-flex e-con e-parent\" data-id=\"30cf32c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-69dee23a e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"69dee23a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:500}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69fd3425 elementor-widget elementor-widget-menu-anchor\" data-id=\"69fd3425\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"article-text\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fc14ce elementor-drop-cap-yes elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"9fc14ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Nos definimos como seres humanos por la forma en que nos comunicamos.<\/strong>  Otras criaturas aprenden en gran medida de las cosas que ellas mismas experimentan, pero nuestra capacidad de compartir experiencias nos permite aprender unos de otros. A medida que hemos evolucionado, tambi\u00e9n lo ha hecho nuestra capacidad para intercambiar conocimientos, ideas e historias a una velocidad y escala cada vez mayores. Desde la creaci\u00f3n del papel hasta la imprenta, desde la radio hasta Internet, ahora tenemos las herramientas para enviar y recibir miles de millones de mensajes cada segundo de cada d\u00eda y conectar a las personas con vastas comunidades y audiencias.<\/p>\n<p>El cient\u00edfico Peter Russel describi\u00f3 este fen\u00f3meno como el \u00abcerebro global\u00bb, y creemos que es de esta red colectiva de la que depende nuestro futuro.  <\/p>\n<p>La comunicaci\u00f3n nos da el poder de educar e informar a las personas, y movilizar soluciones a la crisis clim\u00e1tica. Sin embargo, a un nivel m\u00e1s profundo, la comunicaci\u00f3n clim\u00e1tica est\u00e1 moldeada por nuestras experiencias individuales: los lugares donde vivimos y trabajamos, las vidas de nuestros seres queridos, las comunidades a las que pertenecemos y los valores y visiones del mundo que mantenemos verdaderos.<\/p>\n<p>Gran parte de la comunicaci\u00f3n sobre el cambio clim\u00e1tico acierta en cuanto al riesgo y los posibles escenarios negativos, pero se equivoca en cuanto a la forma en que movemos a la gente a la acci\u00f3n. Apela a la raz\u00f3n, pero todo lo que sabemos sobre la comunicaci\u00f3n nos dice que la raz\u00f3n no es lo que impulsa el comportamiento humano. Es vital que superemos este desaf\u00edo y encontremos formas no solo de comunicar la ciencia, sino tambi\u00e9n de movilizar el apoyo p\u00fablico para la acci\u00f3n y las soluciones.<\/p>\n<p>Cada uno de nosotros debe convertirse en multiplicador de mensajes y pensar cr\u00edticamente sobre el tipo de historias que contamos. \u00bfEstamos contando historias de sacrificio y desesperaci\u00f3n, o de esperanza y oportunidad? \u00bfEstamos contando la historia de c\u00f3mo cada una de nuestras decisiones podr\u00eda determinar el futuro de nuestro planeta y su gente?<\/p>\n<p>Cuando comenc\u00e9 este viaje, subestim\u00e9 lo lejos que ten\u00edamos que llegar, pero tambi\u00e9n lo lejos que hab\u00edamos llegado en nuestro conocimiento de la comunicaci\u00f3n clim\u00e1tica efectiva. Este libro blanco es la prueba de ello. Est\u00e1 lleno de experiencias vividas, estudios, opiniones, ciencia, todo creado por una comunidad global que se preocupa profundamente. Sin embargo, gran parte de este conocimiento se ha fragmentado y no ha recibido la atenci\u00f3n o la inversi\u00f3n que merece.<\/p>\n<p>Nuestra intenci\u00f3n para Una nueva era en las comunicaciones clim\u00e1ticas es facilitar un centro de conocimiento digital, un lugar para aprender, inspirar y apoyar, un lugar para explorar y romper las barreras de comunicaci\u00f3n que se interponen en el camino para resolver la crisis clim\u00e1tica. Trabajar juntos no es una opci\u00f3n, es un imperativo. Unidos, podemos reunir el conocimiento que cierra las brechas entre los datos y la emoci\u00f3n, la informaci\u00f3n y la acci\u00f3n, y trabajar juntos de nuevas maneras para dar forma a las campa\u00f1as, los mensajes y las historias que ayudar\u00e1n a determinar nuestro futuro.<\/p>\n<p>Este es el punto de partida, no la l\u00ednea de meta de un viaje compartido. Nuestra ambici\u00f3n es que a aquellos que han contribuido con su experiencia hasta ahora se les unan muchos otros. Los invito a unirse a nosotros en este esfuerzo, y compartiremos detalles de c\u00f3mo hacerlo al final de este informe.  <\/p>\n<p>No son peque\u00f1as las contribuciones, cada uno de ustedes tiene el poder de ayudar a encender la antorcha que nos lleva por un nuevo camino.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8156f1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8156f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4743715b elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4743715b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Colaboradores en esta secci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17d66523 e-con-full e-flex e-con e-child\" data-id=\"17d66523\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-382a178d elementor-position-left elementor-vertical-align-middle author-box article-contributor-bio elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-image-box\" data-id=\"382a178d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/64ecb5a56ca2a3bcb0a70c45_NZW-Headshot-Template_Natalia-Vega-Berry.webp\" class=\"attachment-full size-full wp-image-4266\" alt=\"Natalia Vega\" srcset=\"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/64ecb5a56ca2a3bcb0a70c45_NZW-Headshot-Template_Natalia-Vega-Berry.webp 400w, https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/64ecb5a56ca2a3bcb0a70c45_NZW-Headshot-Template_Natalia-Vega-Berry-300x300.webp 300w, https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/64ecb5a56ca2a3bcb0a70c45_NZW-Headshot-Template_Natalia-Vega-Berry-150x150.webp 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Natalia Vega<\/h3><p class=\"elementor-image-box-description\">NUEVO MUNDO CERO  <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e6a7cba elementor-widget elementor-widget-button\" data-id=\"1e6a7cba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/climatecommunications.earth\/es\/acerca-de\/colaboradores\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ver todos los colaboradores del documento t\u00e9cnico<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3bf8450d e-con-full article-aside e-flex elementor-invisible e-con e-child\" data-id=\"3bf8450d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;],&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:600,&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t<div class=\"elementor-element elementor-element-3330b035 e-con-full aside-content e-flex e-con e-child\" data-id=\"3330b035\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b871c56 elementor-widget elementor-widget-menu-anchor\" data-id=\"6b871c56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"article-figures\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64fea6cf elementor-widget elementor-widget-image\" data-id=\"64fea6cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/65051b895bf387d267a35445_Figure1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-description=\"Figure 1: Paris Agreement, UNFCCC\n\n\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjIwMywidXJsIjoiaHR0cHM6XC9cL2NsaW1hdGVjb21tdW5pY2F0aW9ucy5lYXJ0aFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDdcLzY1MDUxYjg5NWJmMzg3ZDI2N2EzNTQ0NV9GaWd1cmUxLnBuZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"521\" height=\"898\" src=\"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/65051b895bf387d267a35445_Figure1.png\" class=\"attachment-full size-full wp-image-6203\" alt=\"\" srcset=\"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/65051b895bf387d267a35445_Figure1.png 521w, https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/65051b895bf387d267a35445_Figure1-174x300.png 174w\" sizes=\"(max-width: 521px) 100vw, 521px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Figura 1: Acuerdo de Par\u00eds, CMNUCC<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-170926b4 elementor-widget elementor-widget-video\" data-id=\"170926b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"Reproductor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/153137770?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5abe9d69 elementor-widget elementor-widget-text-editor\" data-id=\"5abe9d69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ceremonia de apertura de la Cumbre del Clima de las Naciones Unidas &#8211; Kathy Jetnil-Kijiner (Fuente: Global Brain)<\/p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Prefacio \u00abGran parte de la comunicaci\u00f3n sobre el cambio clim\u00e1tico acierta en cuanto al riesgo y los posibles escenarios negativos, pero se equivoca en cuanto a c\u00f3mo movemos a la gente a la acci\u00f3n. Apela a la raz\u00f3n, pero todo lo que sabemos sobre la comunicaci\u00f3n nos dice que la raz\u00f3n no es lo que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":[],"class_list":["post-6756","whitepaper-articles","type-whitepaper-articles","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pr\u00f3logo - A New Era in Climate Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/climatecommunications.earth\/es\/whitepaper-articles\/prefacio\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pr\u00f3logo - A New Era in Climate Communications\" \/>\n<meta property=\"og:description\" content=\"Prefacio \u00abGran parte de la comunicaci\u00f3n sobre el cambio clim\u00e1tico acierta en cuanto al riesgo y los posibles escenarios negativos, pero se equivoca en cuanto a c\u00f3mo movemos a la gente a la acci\u00f3n. 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