{"id":6878,"date":"2024-07-24T21:43:05","date_gmt":"2024-07-24T21:43:05","guid":{"rendered":"https:\/\/climatecommunications.earth\/whitepaper-articles\/como-hemos-llegado-hasta-aqui\/"},"modified":"2024-08-09T20:12:14","modified_gmt":"2024-08-09T20:12:14","slug":"como-hemos-llegado-hasta-aqui","status":"publish","type":"whitepaper-articles","link":"https:\/\/climatecommunications.earth\/es\/whitepaper-articles\/como-hemos-llegado-hasta-aqui\/","title":{"rendered":"2.0 C\u00f3mo hemos llegado hasta aqu\u00ed"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6878\" class=\"elementor elementor-6878 elementor-6238\" data-elementor-post-type=\"whitepaper-articles\">\n\t\t\t\t<div class=\"elementor-element elementor-element-321c0b10 e-con-full e-flex e-con e-parent\" data-id=\"321c0b10\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3042ae19 elementor-icon-list--layout-inline whitepaper-crumbs elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-global elementor-global-4698 elementor-widget-icon-list\" data-id=\"3042ae19\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/es\/documento-tecnico\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Documento T\u00e9chnico<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/climatecommunications.earth\/es\/whitepaper-chapters\/2-como-llegamos-aqui\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"16\" viewBox=\"0 0 9 16\" fill=\"none\"><path d=\"M1 1.22021L7.5 8.22022L1 15.2202\" stroke=\"#109B5E\" stroke-width=\"2\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\u00bfC\u00f3mo hemos llegado hasta aqu\u00ed?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"16\" viewBox=\"0 0 9 16\" fill=\"none\"><path d=\"M1 1.22021L7.5 8.22022L1 15.2202\" stroke=\"#109B5E\" stroke-width=\"2\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2.0 C\u00f3mo hemos llegado hasta aqu\u00ed<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7dbe4697 e-con-full e-flex e-con e-parent\" data-id=\"7dbe4697\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-195cb2a8 e-con-full e-flex e-con e-child\" data-id=\"195cb2a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ddfe282 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"ddfe282\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:150}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u00bfC\u00f3mo hemos llegado hasta aqu\u00ed?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cb10f9a elementor-widget elementor-widget-global elementor-global-5629 elementor-widget-html\" data-id=\"3cb10f9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"gradient-rule\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69871e31 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"69871e31\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\"Algunas de las empresas con el marketing verde m\u00e1s generalizado son las que tienen la mayor huella ambiental, como las de los sectores de combustibles f\u00f3siles, autom\u00f3viles, moda r\u00e1pida, aerol\u00edneas y envases de pl\u00e1stico de un solo uso, y por lo tanto se han convertido en objeto de atenci\u00f3n legal\".<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ed9db1b elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1ed9db1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:250}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">JOHNNY WHITE<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29934410 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"29934410\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t<div class=\"elementor-element elementor-element-12961277 e-con-full e-flex e-con e-child\" data-id=\"12961277\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b7fa7b3 elementor-widget elementor-widget-global elementor-global-4822 elementor-widget-spacer\" data-id=\"2b7fa7b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dcce629 elementor-widget elementor-widget-image\" data-id=\"1dcce629\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"855\" src=\"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/red-bellied-titi.webp\" class=\"attachment-large size-large wp-image-6409\" alt=\"Red bellied titi\" srcset=\"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/red-bellied-titi.webp 800w, https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/red-bellied-titi-281x300.webp 281w, https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/red-bellied-titi-768x821.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13a9a78f animated-slow e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"13a9a78f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:500}\">\n\t\t<div class=\"elementor-element elementor-element-ed713f8 e-con-full e-flex e-con e-child\" data-id=\"ed713f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-306a38dc elementor-drop-cap-yes elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"306a38dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Las narrativas clim\u00e1ticas que hemos heredado est\u00e1n moldeadas por d\u00e9cadas de desinformaci\u00f3n y lavado verde, un legado en el que el consenso cient\u00edfico se ha visto eclipsado por la manipulaci\u00f3n estrat\u00e9gica.<br \/>\nNuestra comprensi\u00f3n de los problemas ambientales ha sido influenciada por entidades poderosas que buscan minimizar la gravedad de la crisis, promover iniciativas ecol\u00f3gicas para distraer o trasladar la culpa a los individuos.<br \/>\nEsta distorsi\u00f3n hist\u00f3rica ha creado un panorama en el que la verdadera complejidad y urgencia de la crisis clim\u00e1tica puede oscurecerse, lo que hace que sea a\u00fan m\u00e1s esencial para nosotros abrirnos paso entre el ruido y construir una narrativa m\u00e1s precisa, informada y orientada a la acci\u00f3n en torno a la crisis clim\u00e1tica y lo que hay que hacer para resolverla.  <\/p>\n<p>En los \u00faltimos a\u00f1os, el greenwashing se ha vuelto cada vez m\u00e1s omnipresente, evolucionando hasta convertirse en una sofisticada estrategia de marketing utilizada por muchas empresas para capitalizar la creciente conciencia ambiental del p\u00fablico.<br \/>\nEl greenwashing se produce cuando las empresas hacen afirmaciones exageradas sobre sus pr\u00e1cticas de sostenibilidad, motivadas por el atractivo de un aumento de las ventas y una imagen reforzada, incluso cuando sus compromisos reales de sostenibilidad son insignificantes o inexistentes.<br \/>\nDesde etiquetas ecol\u00f3gicas vagas hasta anuncios enga\u00f1osos, las campa\u00f1as de lavado verde a gran escala son utilizadas por empresas individuales, as\u00ed como por grandes empresas, incluida la industria de los combustibles f\u00f3siles.  <\/p>\n<p>Las consecuencias del lavado verde obstaculizan los esfuerzos genuinos de sostenibilidad, erosionan la confianza p\u00fablica y obstaculizan una acci\u00f3n clim\u00e1tica significativa.<br \/>\nComo comunicadores, consumidores y partes interesadas, es crucial discernir entre las iniciativas ecol\u00f3gicas genuinas y las posturas corporativas, exigiendo en cambio una mayor transparencia y responsabilidad de las empresas. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c62f7d8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c62f7d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f01092a elementor-widget elementor-widget-heading\" data-id=\"2f01092a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Siguiente<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9dd8e95 elementor-widget elementor-widget-heading\" data-id=\"9dd8e95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Desinformaci\u00f3n clim\u00e1tica<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-199db77c p-fade teaser elementor-widget elementor-widget-text-editor\" data-id=\"199db77c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>M\u00e1s del 99,9% de los cient\u00edficos est\u00e1n de acuerdo en que la crisis clim\u00e1tica es real y est\u00e1 causada por los seres humanos, un consenso que no se refleja necesariamente en la conciencia p\u00fablica y los discursos de los medios de comunicaci\u00f3n, donde persiste la informaci\u00f3n err\u00f3nea y la desinformaci\u00f3n sobre el cambio clim\u00e1tico.<br \/>\nDurante d\u00e9cadas, la industria de los combustibles f\u00f3siles ha explotado la incomprensi\u00f3n del lenguaje cient\u00edfico por parte del p\u00fablico en su beneficio, lo que ha provocado confusi\u00f3n y dudas en torno al cambio clim\u00e1tico. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f64a9c6 elementor-widget elementor-widget-button\" data-id=\"2f64a9c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/climatecommunications.earth\/es\/whitepaper-articles\/desinformacion-climatica\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Seguir leyendo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15978706 e-con-full e-flex e-con e-child\" data-id=\"15978706\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00bfC\u00f3mo hemos llegado hasta aqu\u00ed? \u00abAlgunas de las empresas con el marketing verde m\u00e1s generalizado son las que tienen la mayor huella ambiental, como las de los sectores de combustibles f\u00f3siles, autom\u00f3viles, moda r\u00e1pida, aerol\u00edneas y envases de pl\u00e1stico de un solo uso, y por lo tanto se han convertido en objeto de atenci\u00f3n legal\u00bb. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"elementor_theme","meta":[],"class_list":["post-6878","whitepaper-articles","type-whitepaper-articles","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo llegamos aqu\u00ed - A New Era in Climate Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/climatecommunications.earth\/es\/whitepaper-articles\/como-hemos-llegado-hasta-aqui\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo llegamos aqu\u00ed - A New Era in Climate Communications\" \/>\n<meta property=\"og:description\" content=\"\u00bfC\u00f3mo hemos llegado hasta aqu\u00ed? \u00abAlgunas de las empresas con el marketing verde m\u00e1s generalizado son las que tienen la mayor huella ambiental, como las de los sectores de combustibles f\u00f3siles, autom\u00f3viles, moda r\u00e1pida, aerol\u00edneas y envases de pl\u00e1stico de un solo uso, y por lo tanto se han convertido en objeto de atenci\u00f3n legal\u00bb. 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