{"id":7024,"date":"2024-07-24T21:57:50","date_gmt":"2024-07-24T21:57:50","guid":{"rendered":"https:\/\/climatecommunications.earth\/whitepaper-articles\/elaborando-nuevas-narrativas-del-cambio-climatico\/"},"modified":"2024-08-08T22:19:25","modified_gmt":"2024-08-08T22:19:25","slug":"elaborando-nuevas-narrativas-del-cambio-climatico","status":"publish","type":"whitepaper-articles","link":"https:\/\/climatecommunications.earth\/es\/whitepaper-articles\/elaborando-nuevas-narrativas-del-cambio-climatico\/","title":{"rendered":"5.0 Elaborando nuevas narrativas sobre el cambio clim\u00e1tico"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7024\" class=\"elementor elementor-7024 elementor-6275\" data-elementor-post-type=\"whitepaper-articles\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2dc3670d e-con-full e-flex e-con e-parent\" data-id=\"2dc3670d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ee26fc3 elementor-icon-list--layout-inline whitepaper-crumbs elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-global elementor-global-4698 elementor-widget-icon-list\" data-id=\"4ee26fc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/es\/documento-tecnico\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Documento T\u00e9chnico<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/climatecommunications.earth\/es\/whitepaper-chapters\/narrativas-del-cambio-climatico\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"16\" viewBox=\"0 0 9 16\" fill=\"none\"><path d=\"M1 1.22021L7.5 8.22022L1 15.2202\" stroke=\"#109B5E\" stroke-width=\"2\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Elaborando nuevas narrativas sobre el cambio clim\u00e1tico<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"16\" viewBox=\"0 0 9 16\" fill=\"none\"><path d=\"M1 1.22021L7.5 8.22022L1 15.2202\" stroke=\"#109B5E\" stroke-width=\"2\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">5.0 Elaborando nuevas narrativas sobre el cambio clim\u00e1tico<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33be1b18 e-con-full e-flex e-con e-parent\" data-id=\"33be1b18\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-19b4e68 e-con-full e-flex e-con e-child\" data-id=\"19b4e68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e8750c9 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4e8750c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:150}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Elaborando nuevas narrativas sobre el cambio clim\u00e1tico  <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52bdbe1c elementor-widget elementor-widget-global elementor-global-5629 elementor-widget-html\" data-id=\"52bdbe1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"gradient-rule\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4275e2a0 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4275e2a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\"Necesitamos investigar qu\u00e9 significa ser humano en la era del cambio clim\u00e1tico. Necesitamos imaginar alg\u00fan final que no sea el apocalipsis. No necesitamos un solo h\u00e9roe o salvador: necesitamos mil millones de salvadores, que trabajen juntos por un prop\u00f3sito com\u00fan. Nos necesitamos a todos, haciendo lo que podamos\".<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51a7e317 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"51a7e317\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:250}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">ANNA JANE JOYNER  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68e28e73 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"68e28e73\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t<div class=\"elementor-element elementor-element-61904dc5 e-con-full e-flex e-con e-child\" data-id=\"61904dc5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-617887b3 elementor-widget elementor-widget-global elementor-global-4822 elementor-widget-spacer\" data-id=\"617887b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d98f007 elementor-widget elementor-widget-image\" data-id=\"4d98f007\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"621\" height=\"1024\" src=\"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/daucus_carota-621x1024.webp\" class=\"attachment-large size-large wp-image-6043\" alt=\"Daucus Carota\" srcset=\"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/daucus_carota-621x1024.webp 621w, https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/daucus_carota-182x300.webp 182w, https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/daucus_carota-768x1266.webp 768w, https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/daucus_carota-932x1536.webp 932w, https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/daucus_carota-1242x2048.webp 1242w, https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/daucus_carota-scaled.webp 1553w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f798eef animated-slow e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"6f798eef\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:500}\">\n\t\t<div class=\"elementor-element elementor-element-14ad6780 e-con-full e-flex e-con e-child\" data-id=\"14ad6780\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48c3cf0 elementor-drop-cap-yes elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"48c3cf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Las narrativas son la esencia misma de la comunicaci\u00f3n humana y durante mucho tiempo nos han ayudado a dar sentido a fen\u00f3menos complejos.<br \/>\nEsto es particularmente evidente en los discursos sobre el cambio clim\u00e1tico: desde las palabras elegidas para representar la crisis \u2014como \u00abcalentamiento global\u00bb frente a \u00abcambio clim\u00e1tico\u00bb\u2014 hasta las met\u00e1foras m\u00e1s amplias que definen nuestra comprensi\u00f3n de la misma, la forma en que enmarcamos la crisis clim\u00e1tica influye profundamente en la percepci\u00f3n y la acci\u00f3n p\u00fablicas. <\/p>\n<p>A medida que nuestra comprensi\u00f3n de la crisis clim\u00e1tica ha evolucionado, tambi\u00e9n lo ha hecho la narrativa que utilizamos para dar sentido a sus implicaciones.<br \/>\nSeg\u00fan las \u00faltimas investigaciones, necesitamos narrativas clim\u00e1ticas que capturen la urgencia de la situaci\u00f3n y, al mismo tiempo, aporten soluciones tangibles.<br \/>\nUn enfoque matizado puede ayudarnos a inspirar esperanza y motivar la acci\u00f3n, en lugar de ahogar al p\u00fablico en un mar de escenarios apocal\u00edpticos.<br \/>\nSi bien las narrativas alarmantes pueden captar nuestra atenci\u00f3n, son las historias de innovaci\u00f3n, resiliencia y progreso las que realmente impulsan a las personas.   <\/p>\n<p>Un factor importante en estos cambios en las narrativas ha sido el auge del movimiento juvenil por el clima.<br \/>\nJ\u00f3venes activistas apasionados de todo el mundo no solo han vuelto a poner sobre la mesa las conversaciones sobre el clima, sino que tambi\u00e9n han sido fundamentales para desencadenar importantes cambios en las pol\u00edticas.<br \/>\nSus campa\u00f1as han llevado a las naciones a declarar emergencias clim\u00e1ticas y establecer objetivos vinculantes de descarbonizaci\u00f3n, lo que subraya el poder de los esfuerzos de base para reescribir la historia clim\u00e1tica mundial.  <\/p>\n<p>Otro desarrollo prometedor es el surgimiento de la creatividad para el bien (<a href=\"https:\/\/www.climatecommunications.earth\/whitepaper-chapters\/conclusions\">ver Mirando hacia el futuro<\/a>).<br \/>\nM\u00e1s l\u00edderes de la industria que nunca est\u00e1n aprovechando su poder creativo de clase mundial para defender la sostenibilidad.<br \/>\nLas campa\u00f1as creativas se utilizan no solo para crear conciencia, sino tambi\u00e9n para fomentar una conexi\u00f3n emocional m\u00e1s profunda con el p\u00fablico, lo que hace que el llamamiento a la acci\u00f3n clim\u00e1tica sea m\u00e1s personal y eficaz.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48f20d11 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"48f20d11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-471ec8be elementor-widget elementor-widget-heading\" data-id=\"471ec8be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Siguiente<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14dc30a4 elementor-widget elementor-widget-heading\" data-id=\"14dc30a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marcos y narrativas actuales sobre el cambio clim\u00e1tico  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fd61f2c p-fade teaser elementor-widget elementor-widget-text-editor\" data-id=\"6fd61f2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El destacado ling\u00fcista cognitivo George Lakoff sostiene que nuestra comprensi\u00f3n del mundo est\u00e1 profundamente influenciada por estructuras t\u00edpicamente inconscientes conocidas como \u00abmarcos\u00bb.<br \/>\nEstos marcos no solo dan forma a nuestro conocimiento, sino que tambi\u00e9n gu\u00edan nuestro pensamiento y comunicaci\u00f3n.<br \/>\nPor ejemplo, el marco asociado con \u00abhospital\u00bb invoca roles y actividades como m\u00e9dicos, enfermeras y operaciones.<br \/>\nArraigados en los circuitos neuronales de nuestro cerebro, los marcos se activan cada vez que nos comunicamos   <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78901532 elementor-widget elementor-widget-button\" data-id=\"78901532\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/climatecommunications.earth\/es\/whitepaper-articles\/fotogramas-y-narrativas-actuales-sobre-el-cambio-climatico\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Seguir leyendo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5760719f e-con-full e-flex e-con e-child\" data-id=\"5760719f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Elaborando nuevas narrativas sobre el cambio clim\u00e1tico \u00abNecesitamos investigar qu\u00e9 significa ser humano en la era del cambio clim\u00e1tico. Necesitamos imaginar alg\u00fan final que no sea el apocalipsis. No necesitamos un solo h\u00e9roe o salvador: necesitamos mil millones de salvadores, que trabajen juntos por un prop\u00f3sito com\u00fan. Nos necesitamos a todos, haciendo lo que podamos\u00bb. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"elementor_theme","meta":[],"class_list":["post-7024","whitepaper-articles","type-whitepaper-articles","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Elaborando nuevas narrativas sobre el cambio clim\u00e1tico - A New Era in Climate Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/climatecommunications.earth\/es\/whitepaper-articles\/elaborando-nuevas-narrativas-del-cambio-climatico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elaborando nuevas narrativas sobre el cambio clim\u00e1tico - A New Era in Climate Communications\" \/>\n<meta property=\"og:description\" content=\"Elaborando nuevas narrativas sobre el cambio clim\u00e1tico \u00abNecesitamos investigar qu\u00e9 significa ser humano en la era del cambio clim\u00e1tico. Necesitamos imaginar alg\u00fan final que no sea el apocalipsis. No necesitamos un solo h\u00e9roe o salvador: necesitamos mil millones de salvadores, que trabajen juntos por un prop\u00f3sito com\u00fan. Nos necesitamos a todos, haciendo lo que podamos\u00bb. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/climatecommunications.earth\/es\/whitepaper-articles\/elaborando-nuevas-narrativas-del-cambio-climatico\/\" \/>\n<meta property=\"og:site_name\" content=\"A New Era in Climate Communications\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-08T22:19:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/daucus_carota-621x1024.webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/climatecommunications.earth\\\/es\\\/whitepaper-articles\\\/elaborando-nuevas-narrativas-del-cambio-climatico\\\/\",\"url\":\"https:\\\/\\\/climatecommunications.earth\\\/es\\\/whitepaper-articles\\\/elaborando-nuevas-narrativas-del-cambio-climatico\\\/\",\"name\":\"Elaborando nuevas narrativas sobre el cambio clim\u00e1tico - 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