{"id":7030,"date":"2024-07-24T22:00:48","date_gmt":"2024-07-24T22:00:48","guid":{"rendered":"https:\/\/climatecommunications.earth\/whitepaper-articles\/formacion-de-los-comunicadores\/"},"modified":"2024-08-09T20:17:58","modified_gmt":"2024-08-09T20:17:58","slug":"formacion-de-los-comunicadores","status":"publish","type":"whitepaper-articles","link":"https:\/\/climatecommunications.earth\/es\/whitepaper-articles\/formacion-de-los-comunicadores\/","title":{"rendered":"5.3 Formaci\u00f3n de los comunicadores"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7030\" class=\"elementor elementor-7030 elementor-6284\" data-elementor-post-type=\"whitepaper-articles\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c939f41 e-con-full e-flex e-con e-parent\" data-id=\"5c939f41\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51e96783 elementor-icon-list--layout-inline whitepaper-crumbs elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-global elementor-global-4698 elementor-widget-icon-list\" data-id=\"51e96783\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/es\/documento-tecnico\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Documento T\u00e9chnico<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/climatecommunications.earth\/es\/whitepaper-chapters\/narrativas-del-cambio-climatico\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"16\" viewBox=\"0 0 9 16\" fill=\"none\"><path d=\"M1 1.22021L7.5 8.22022L1 15.2202\" stroke=\"#109B5E\" stroke-width=\"2\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Elaborando nuevas narrativas sobre el cambio clim\u00e1tico<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"16\" viewBox=\"0 0 9 16\" fill=\"none\"><path d=\"M1 1.22021L7.5 8.22022L1 15.2202\" stroke=\"#109B5E\" stroke-width=\"2\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">5.3 Formaci\u00f3n de los comunicadores<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9eaf452 e-con-full e-flex e-con e-parent\" data-id=\"9eaf452\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-49a3724 e-con-full e-flex e-con e-child\" data-id=\"49a3724\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68f8643f elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"68f8643f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:150}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Formaci\u00f3n de los comunicadores  <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58c17750 elementor-widget elementor-widget-global elementor-global-5629 elementor-widget-html\" data-id=\"58c17750\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"gradient-rule\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43e3fa4f elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"43e3fa4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\"La literatura de ciencias del comportamiento ha demostrado que hasta el 50% de la variaci\u00f3n en la toma de decisiones se atribuye a la confianza del comunicador en la audiencia\".  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47ea3d16 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"47ea3d16\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:250}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SWETA CHAKRABORTY, PhD  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12b63d27 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"12b63d27\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t<div class=\"elementor-element elementor-element-531d37a4 e-con-full e-flex e-con e-child\" data-id=\"531d37a4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7d6a83 elementor-widget elementor-widget-global elementor-global-4822 elementor-widget-spacer\" data-id=\"a7d6a83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-607472 elementor-widget elementor-widget-image\" data-id=\"607472\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"602\" src=\"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/marasmius-1024x771.webp\" class=\"attachment-large size-large wp-image-6679\" 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;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;_padding_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;_element_width&quot;:&quot;&quot;,&quot;_element_width_tablet&quot;:&quot;&quot;,&quot;_element_width_mobile_extra&quot;:&quot;&quot;,&quot;_element_width_mobile&quot;:&quot;&quot;,&quot;_element_custom_width&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_element_custom_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_element_custom_width_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_element_custom_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_flex_align_self&quot;:&quot;&quot;,&quot;_flex_align_self_tablet&quot;:&quot;&quot;,&quot;_flex_align_self_mobile_extra&quot;:&quot;&quot;,&quot;_flex_align_self_mobile&quot;:&quot;&quot;,&quot;_flex_order&quot;:&quot;&quot;,&quot;_flex_order_tablet&quot;:&quot;&quot;,&quot;_flex_order_mobile_extra&quot;:&quot;&quot;,&quot;_flex_order_mobile&quot;:&quot;&quot;,&quot;_flex_order_custom&quot;:&quot;&quot;,&quot;_flex_order_custom_tablet&quot;:&quot;&quot;,&quot;_flex_order_custom_mobile_extra&quot;:&quot;&quot;,&quot;_flex_order_custom_mobile&quot;:&quot;&quot;,&quot;_flex_size&quot;:&quot;&quot;,&quot;_flex_size_tablet&quot;:&quot;&quot;,&quot;_flex_size_mobile_extra&quot;:&quot;&quot;,&quot;_flex_size_mobile&quot;:&quot;&quot;,&quot;_flex_grow&quot;:1,&quot;_flex_grow_tablet&quot;:&quot;&quot;,&quot;_flex_grow_mobile_extra&quot;:&quot;&quot;,&quot;_flex_grow_mobile&quot;:&quot;&quot;,&quot;_flex_shrink&quot;:1,&quot;_flex_shrink_tablet&quot;:&quot;&quot;,&quot;_flex_shrink_mobile_extra&quot;:&quot;&quot;,&quot;_flex_shrink_mobile&quot;:&quot;&quot;,&quot;_element_vertical_align&quot;:&quot;&quot;,&quot;_element_vertical_align_tablet&quot;:&quot;&quot;,&quot;_element_vertical_align_mobile_extra&quot;:&quot;&quot;,&quot;_element_vertical_align_mobile&quot;:&quot;&quot;,&quot;_position&quot;:&quot;&quot;,&quot;_offset_orientation_h&quot;:&quot;start&quot;,&quot;_offset_x&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_offset_x_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_offset_x_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_offset_x_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_offset_x_end&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_offset_x_end_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_offset_x_end_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_offset_x_end_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_offset_orientation_v&quot;:&quot;start&quot;,&quot;_offset_y&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_offset_y_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_offset_y_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_offset_y_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_offset_y_end&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_offset_y_end_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_offset_y_end_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_offset_y_end_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_z_index&quot;:&quot;&quot;,&quot;_z_index_tablet&quot;:&quot;&quot;,&quot;_z_index_mobile_extra&quot;:&quot;&quot;,&quot;_z_index_mobile&quot;:&quot;&quot;,&quot;_element_id&quot;:&quot;&quot;,&quot;_css_classes&quot;:&quot;&quot;,&quot;e_display_conditions&quot;:&quot;&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;&quot;,&quot;motion_fx_translateY_direction&quot;:&quot;&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;s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&quot;,&quot;_border_hover_transition&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_mask_switch&quot;:&quot;&quot;,&quot;_mask_shape&quot;:&quot;circle&quot;,&quot;_mask_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_mask_notice&quot;:&quot;&quot;,&quot;_mask_size&quot;:&quot;contain&quot;,&quot;_mask_size_tablet&quot;:&quot;&quot;,&quot;_mask_size_mobile_extra&quot;:&quot;&quot;,&quot;_mask_size_mobile&quot;:&quot;&quot;,&quot;_mask_size_scale&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;_mask_size_scale_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_mask_size_scale_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_mask_size_scale_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_mask_position&quot;:&quot;center center&quot;,&quot;_mask_position_tablet&quot;:&quot;&quot;,&quot;_mask_position_mobile_extra&quot;:&quot;&quot;,&quot;_mask_position_mobile&quot;:&quot;&quot;,&quot;_mask_position_x&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_mask_position_x_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_mask_position_x_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_mask_position_x_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_mask_position_y&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_mask_position_y_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_mask_position_y_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_mask_position_y_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_mask_repeat&quot;:&quot;no-repeat&quot;,&quot;_mask_repeat_tablet&quot;:&quot;&quot;,&quot;_mask_repeat_mobile_extra&quot;:&quot;&quot;,&quot;_mask_repeat_mobile&quot;:&quot;&quot;,&quot;hide_desktop&quot;:&quot;&quot;,&quot;hide_tablet&quot;:&quot;&quot;,&quot;hide_mobile_extra&quot;:&quot;&quot;,&quot;hide_mobile&quot;:&quot;&quot;,&quot;_attributes&quot;:&quot;&quot;,&quot;custom_css&quot;:&quot;&quot;},&quot;defaultEditSettings&quot;:{&quot;defaultEditRoute&quot;:&quot;content&quot;},&quot;elements&quot;:[],&quot;widgetType&quot;:&quot;image&quot;,&quot;editSettings&quot;:{&quot;defaultEditRoute&quot;:&quot;content&quot;,&quot;panel&quot;:{&quot;activeTab&quot;:&quot;content&quot;,&quot;activeSection&quot;:&quot;section_image&quot;}},&quot;htmlCache&quot;:&quot;&quot;}]}\" srcset=\"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/marasmius-1024x771.webp 1024w, https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/marasmius-300x226.webp 300w, https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/marasmius-768x579.webp 768w, https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/marasmius.webp 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66a235c8 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile_extra e-flex e-con-boxed e-con e-parent\" data-id=\"66a235c8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e72d077 elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"4e72d077\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#article-text\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Texto del art\u00edculo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c790eae elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"6c790eae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#article-figures\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Figuras del art\u00edculo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-676cb167 article-main-content e-con-full e-flex e-con e-parent\" data-id=\"676cb167\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-647adf82 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"647adf82\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:500}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bbba89f elementor-widget elementor-widget-menu-anchor\" data-id=\"2bbba89f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"article-text\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e61bae5 elementor-drop-cap-yes elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"4e61bae5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Los portavoces existentes, como los cient\u00edficos del clima, los periodistas y los funcionarios gubernamentales, tienen un papel importante para ayudar al p\u00fablico a comprender el cambio clim\u00e1tico y lo que significa para ellos.<br \/>\nPero no se invierte suficiente energ\u00eda en apoyar a estos grupos para que comuniquen el tema de manera efectiva<sup>1<\/sup>.<br \/>\nSi bien existen algunos recursos \u00fatiles, como el manual de comunicaciones del IPCC para cient\u00edficos del clima, estos esfuerzos deben ser m\u00e1s amplios y completos.  <\/p>\n<p>Para hacer frente al desaf\u00edo de la crisis clim\u00e1tica, la forma en que los mensajeros de confianza se comunican con el p\u00fablico tambi\u00e9n necesita un cambio.<br \/>\nDurante demasiado tiempo, los discursos sobre el clima se han definido por llamados a un cambio de comportamiento individual, en lugar de una acci\u00f3n a nivel del sistema.<br \/>\nPero la atenci\u00f3n est\u00e1 empezando a cambiar hacia el reconocimiento del papel de las empresas y los gobiernos, sobre todo a trav\u00e9s de iniciativas como The YEARS Project:  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ead319 e-con-full e-flex e-con e-child\" data-id=\"8ead319\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73283f5b elementor-position-left elementor-vertical-align-middle author-box article-contributor-bio elementor-position-left animated-fast elementor-invisible elementor-widget elementor-widget-image-box\" data-id=\"73283f5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/64ee7a18d52b469d64cc87a8_Joel-Bach-Headshot.webp\" class=\"attachment-full size-full wp-image-5155\" alt=\"Joel Bach\" srcset=\"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/64ee7a18d52b469d64cc87a8_Joel-Bach-Headshot.webp 500w, https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/64ee7a18d52b469d64cc87a8_Joel-Bach-Headshot-300x300.webp 300w, https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/64ee7a18d52b469d64cc87a8_Joel-Bach-Headshot-150x150.webp 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Joel Bach<\/h3><p class=\"elementor-image-box-description\">DIRECTORA EJECUTIVA DE THE YEARS PROJECT<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e8dbc0f elementor-widget elementor-widget-image\" data-id=\"7e8dbc0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"101\" height=\"101\" src=\"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/Vectors_gradient_bkg.svg\" class=\"attachment-large size-large wp-image-6063\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dc59e0c elementor-widget elementor-widget-text-editor\" data-id=\"6dc59e0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>M\u00e1s all\u00e1 de lo individual<\/strong><\/h3>\n<p>Con el tiempo, nos hemos convertido en firmes creyentes de comunicar al p\u00fablico que no es su responsabilidad resolver la crisis clim\u00e1tica, sino la de las empresas, las instituciones y los gobiernos.<br \/>\nDemasiados de nosotros hemos ca\u00eddo en la idea de que nosotros, como individuos, somos responsables de este desastre.<br \/>\nQue si tan solo recicl\u00e1ramos m\u00e1s, vol\u00e1ramos menos, comi\u00e9ramos mejor y, en general, reduj\u00e9ramos nuestra huella de carbono, la crisis clim\u00e1tica estar\u00eda resuelta. <em>El Proyecto YEARS<\/em> est\u00e1 trabajando para disipar este mito: la verdad es que simplemente no vamos a lograr los objetivos de reducci\u00f3n de carbono necesarios para estabilizar el calentamiento planetario sin una intervenci\u00f3n masiva de las grandes empresas y los gobiernos.    <\/p>\n<p>Eso no quiere decir que las acciones individuales no sean importantes.<br \/>\nLo son.<br \/>\nCatalizan una acci\u00f3n m\u00e1s individual, incluida la acci\u00f3n comunitaria.<br \/>\nSiempre acogeremos, apoyaremos y alentaremos la acci\u00f3n individual.<br \/>\nPero estamos decididos a darle la vuelta a la narrativa y comunicar al p\u00fablico que la responsabilidad de resolver el cambio clim\u00e1tico no recae en ellos, sino en los principales responsables de la crisis.<br \/>\nComo tal, nuestros esfuerzos de comunicaci\u00f3n se centran en impulsar a las empresas y los gobiernos a tomar medidas, as\u00ed como en motivar a las personas a instar a dicha acci\u00f3n.     <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e3262a elementor-widget elementor-widget-image\" data-id=\"7e3262a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"446\" src=\"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/Comms_Joel1.webp\" class=\"attachment-large size-large wp-image-6673\" alt=\"Figure 74a: The Accountability Project pressured large international brands to take action to tackle the climate crisis.\" srcset=\"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/Comms_Joel1.webp 850w, https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/Comms_Joel1-300x167.webp 300w, https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/Comms_Joel1-768x428.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Figura 74a: El Proyecto de Responsabilidad presion\u00f3 a grandes marcas internacionales para que tomaran medidas para abordar la crisis clim\u00e1tica.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc94c9 elementor-widget elementor-widget-text-editor\" data-id=\"4dc94c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En 2021, lanzamos <em>The Accountability Project,<\/em> presionando a las grandes marcas internacionales para que tomen medidas m\u00e1s audaces hacia el progreso clim\u00e1tico o reviertan sus pr\u00e1cticas que apoyan a la industria de los combustibles f\u00f3siles.<br \/>\nNos hemos asociado con una amplia variedad de organizaciones de campa\u00f1as y hemos creado anuncios digitales que dan prioridad a las redes sociales, tanto de video como est\u00e1ticos, para atraer a los espectadores a esas campa\u00f1as.<br \/>\nSomos muy estrat\u00e9gicos en la ubicaci\u00f3n de nuestros anuncios, no son para el consumo p\u00fablico.<br \/>\nEn cambio, estamos tratando de llegar a las personas asociadas con cada marca objetivo: alta gerencia, empleados, accionistas y clientes.<br \/>\nLa gran ventaja de los anuncios pagados en las redes sociales es que podemos llegar a este p\u00fablico objetivo y ver con precisi\u00f3n la cantidad de participaci\u00f3n y aumento que produce cada anuncio.<br \/>\nEn un caso reciente, vimos un cambio de actitud del 42% entre los empleados de una marca.<br \/>\nEn otro caso, el 81% de los clientes se comprometieron a dejar de comprar Toyota hasta que la compa\u00f1\u00eda limpiara sus actos, solo por nuestros anuncios.<br \/>\nY lo que es m\u00e1s importante, estamos viendo que nuestras marcas objetivo empiezan a moverse en la direcci\u00f3n correcta y a hacer promesas clim\u00e1ticas que deber\u00edan haberse hecho hace mucho tiempo.       <\/p>\n<p>Para nuestra campa\u00f1a <em>Building Up and Reaching Out<\/em> , creamos contenido de video con y para organizaciones de primera l\u00ednea lideradas principalmente por negros, latinos, ind\u00edgenas y mujeres para destacar las soluciones comunitarias y los esfuerzos de justicia ambiental.<br \/>\nAdem\u00e1s de la producci\u00f3n cinematogr\u00e1fica del calibre de Hollywood, emocionalmente resonante y responsable del movimiento, hemos implementado nuestro mismo plan de distribuci\u00f3n para que estos \u00absolucionadores\u00bb lleguen a millones, con el objetivo de reclutar a m\u00e1s personas para la lucha clim\u00e1tica mostr\u00e1ndoles las muchas formas en que la raza, la justicia econ\u00f3mica y la equidad est\u00e1n vinculadas a la crisis clim\u00e1tica.<br \/>\nTambi\u00e9n ayudamos a las comunidades de primera l\u00ednea a aumentar su influencia en la acci\u00f3n clim\u00e1tica a gran escala y apoyamos sus esfuerzos de recaudaci\u00f3n de fondos y movilizaci\u00f3n.<br \/>\nNuestros socios de primera l\u00ednea est\u00e1n viendo una mayor atenci\u00f3n a las narrativas de primera l\u00ednea, un gran aumento en las donaciones y el reclutamiento como resultado de nuestras colaboraciones.     <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-937c081 elementor-widget elementor-widget-image\" data-id=\"937c081\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"320\" src=\"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/Comms_Joel3.webp\" class=\"attachment-large size-large wp-image-6677\" alt=\"Figure 74c: The Accountability Project pressured large international brands to take action to tackle the climate crisis.\" srcset=\"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/Comms_Joel3.webp 850w, https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/Comms_Joel3-300x120.webp 300w, https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/Comms_Joel3-768x307.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Figura 74c: El Proyecto de Responsabilidad presion\u00f3 a grandes marcas internacionales para que tomaran medidas para abordar la crisis clim\u00e1tica.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-532d336 elementor-widget elementor-widget-text-editor\" data-id=\"532d336\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"contribution-wrapper\" data-w-id=\"601a71a5-81cd-97c9-1649-b153537f6ab6\">\n<div class=\"article__body-text contribution w-richtext\">\n<p>Cuando la pandemia puso el mundo patas arriba en 2020, nos tomamos un tiempo para reflexionar sobre c\u00f3mo pod\u00edamos servir mejor al movimiento como organizaci\u00f3n digital de comunicaciones clim\u00e1ticas.<br \/>\nDecidimos que, adem\u00e1s de llevar a cabo nuestras propias campa\u00f1as, deb\u00edamos prestar nuestra experiencia digital y narrativa a otros.<br \/>\nCada a\u00f1o, estamos en la b\u00fasqueda de campa\u00f1as que est\u00e1n moviendo el dial pero necesitan ese impulso adicional: organizaciones que podr\u00edan ganar m\u00e1s de sus batallas si tan solo tuvieran asistencia digital.<br \/>\nPara encontrar esas campa\u00f1as y organizaciones, creamos <em>Inside the Movement<\/em>, el primer bolet\u00edn informativo y portal de acci\u00f3n clim\u00e1tica que presenta las \u00faltimas campa\u00f1as, acciones, noticias, ciencia y contenido compartible del movimiento clim\u00e1tico.     <\/p>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45f7127f animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"45f7127f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La crisis clim\u00e1tica ha dejado de ser una cuesti\u00f3n puramente cient\u00edfica y ahora es una cuesti\u00f3n de pol\u00edtica y comunicaci\u00f3n, el panorama de los medios de comunicaci\u00f3n debe utilizarse para facilitar el cambio transformador que debe producirse para evitar graves impactos futuros.<br \/>\nCon el fin de crear un p\u00fablico informado, aumentar el apoyo a las pol\u00edticas e inspirar un compromiso personal significativo, deben suceder cuatro cosas en la industria de los medios de comunicaci\u00f3n: <\/p>\n<ol role=\"list\" start=\"\">\n<li>Los periodistas deben tener confianza para comunicar informaci\u00f3n de alta calidad, imparcial y accesible con respecto al cambio clim\u00e1tico y sus soluciones.<\/li>\n<li>Los medios de comunicaci\u00f3n deben utilizarse de forma democr\u00e1tica y educativa, alej\u00e1ndose del sensacionalismo y acerc\u00e1ndose a una mayor alfabetizaci\u00f3n clim\u00e1tica.<\/li>\n<li>La confianza p\u00fablica debe reconstruirse con la ayuda de portavoces cercanos y diversos y a trav\u00e9s de una lente interseccional.<\/li>\n<li>Diversificaci\u00f3n de im\u00e1genes y portavoces en el cambio clim\u00e1tico con el fin de aumentar su representatividad.<\/li>\n<\/ol>\n<p>La gente conf\u00eda en que los siguientes portavoces clim\u00e1ticos digan la verdad sobre el cambio clim\u00e1tico y las medidas que se deben tomar: cient\u00edficos y expertos en clima (76%), \u00abuna persona como yo\u00bb (67%), autoridades ambientales nacionales (62%), jefes de ONG (60%) y activistas clim\u00e1ticos (58%).<br \/>\nEl informe recomienda mostrar los beneficios de la acci\u00f3n clim\u00e1tica para la sociedad y las personas, en particular la salud, la competitividad global y la seguridad energ\u00e9tica de su pa\u00eds, as\u00ed como la creaci\u00f3n de empleo. <sup>2<\/sup> Peisker recomienda centrarse en los eventos y problemas ambientales regionales (particularmente los m\u00e1s destacados como las inundaciones y las sequ\u00edas) para reducir la distancia psicol\u00f3gica. <sup>3<\/sup> <\/p>\n<p><strong>Diversificar las im\u00e1genes y los voceros asociados al cambio clim\u00e1tico es crucial para ampliar su relevancia. <\/strong>Al acercarnos y apoyar a representantes de varios grupos sociales, cada uno con sus preocupaciones \u00fanicas, podemos facilitar conversaciones m\u00e1s inclusivas e ir m\u00e1s all\u00e1 de las perspectivas ya conocidas.<br \/>\nAl promover comunicadores que hablen con autenticidad e integridad, podemos poner el cambio clim\u00e1tico en primer plano, utilizando un lenguaje y temas que resuenen con un p\u00fablico m\u00e1s amplio. <sup>4<\/sup> <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3150f64 e-con-full e-flex e-con e-child\" data-id=\"3150f64\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a61aea2 elementor-position-left elementor-vertical-align-middle author-box article-contributor-bio elementor-position-left animated-fast elementor-invisible elementor-widget elementor-widget-image-box\" data-id=\"a61aea2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/64eec3db8ab3e9491407f985_Sweta-Headshot.webp\" class=\"attachment-full size-full wp-image-5066\" alt=\"Sweta Chakraborty, PhD\" srcset=\"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/64eec3db8ab3e9491407f985_Sweta-Headshot.webp 500w, https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/64eec3db8ab3e9491407f985_Sweta-Headshot-300x300.webp 300w, https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/64eec3db8ab3e9491407f985_Sweta-Headshot-150x150.webp 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Sweta Chakraborty, PhD<\/h3><p class=\"elementor-image-box-description\">CONSEJERO DELEGADO | WE DON'T HAVE TIME <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c00371 elementor-widget elementor-widget-image\" data-id=\"1c00371\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"101\" height=\"101\" src=\"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/Vectors_gradient_bkg.svg\" class=\"attachment-large size-large wp-image-6063\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a348823 elementor-widget elementor-widget-text-editor\" data-id=\"a348823\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Generar confianza<\/strong><\/h3>\n<p>Se ha establecido desde hace mucho tiempo que la falta de gesti\u00f3n de la confianza da lugar a una falta de gesti\u00f3n del riesgo.<br \/>\nEl mapeo de percepciones tiene el potencial de descubrir y manejar desencadenantes cognitivos que antes se pasaban por alto, como la confianza, que se ha establecido que son de importancia en la forma en que se procesan e interpretan las comunicaciones.   <\/p>\n<p>La literatura de las ciencias del comportamiento ha demostrado que hasta el 50% de la varianza en la toma de decisiones se atribuye a la confianza del comunicador en la audiencia; Tambi\u00e9n se ha establecido que existe una confianza compartida inmediata cuando el comunicador se parece al destinatario.<\/p>\n<p>Identificar una red de comunicadores capacitados que se asemejen a las audiencias a las que se necesita llegar es una estrategia emp\u00edrica para una comunicaci\u00f3n de riesgos exitosa.<br \/>\nEstablecer relaciones con posibles portavoces que provengan de las comunidades que buscan ser alcanzadas es una recomendaci\u00f3n s\u00f3lida basada en la ciencia del comportamiento. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e1ab6e animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6e1ab6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"article__body-text w-richtext\" data-w-id=\"309bd1cd-4acf-93ee-7c29-42dc3f537c9f\">\n<div class=\"article__body-text w-richtext\">\n<p>Para ayudar a las personas a abordar la crisis clim\u00e1tica de manera significativa, <strong>los gobiernos, las empresas y las instituciones deber\u00e1n trabajar con mensajeros de confianza. <\/strong>Una investigaci\u00f3n realizada en el Reino Unido descubri\u00f3 que los cient\u00edficos del clima, los activistas respetados y los compa\u00f1eros con los que se puede relacionar (\u00abgente como yo\u00bb) suelen ocupar los puestos m\u00e1s altos en t\u00e9rminos de credibilidad y confianza. <sup>5<\/sup> Sin embargo, su potencial como movilizadores clim\u00e1ticos suele estar infrautilizado.<\/p>\n<p>En Estados Unidos, la mayor\u00eda de la gente conf\u00eda en la NASA (74%), seguida de la familia y los amigos (74%) y los cient\u00edficos del clima (71%).<br \/>\nLos m\u00e9dicos (69%), los reporteros meteorol\u00f3gicos de televisi\u00f3n (64%), la Agencia de Protecci\u00f3n Ambiental (65%), las organizaciones ambientales (63%), los maestros (61%) y la Asociaci\u00f3n M\u00e9dica Estadounidense (61%) tambi\u00e9n son confiables para brindar informaci\u00f3n confiable sobre el cambio clim\u00e1tico. <sup>6<\/sup> Estos mensajeros deben ser contratados para comunicar el da\u00f1o que el cambio clim\u00e1tico ya est\u00e1 causando a las comunidades, como los impactos en la salud y los da\u00f1os a los hogares y otras infraestructuras causados por el clima extremo. <sup>7<\/sup> En contraste, solo el 30% de los votantes registrados en los EE.UU. conf\u00edan en Fox News Channel como fuente de informaci\u00f3n sobre el cambio clim\u00e1tico, y el 24% conf\u00eda en las compa\u00f1\u00edas de petr\u00f3leo y gas. <sup>6<\/sup> <\/p>\n<p><strong>Los activistas son actores clave en el panorama de la comunicaci\u00f3n, pero a menudo no reciben formaci\u00f3n formal <\/strong>, una oportunidad perdida, ya que su pasi\u00f3n y autenticidad tienen un inmenso potencial para movilizar al p\u00fablico.<br \/>\nOrganizaciones como NEON reconocen este desaf\u00edo y trabajan para capacitar a activistas y activistas en comunicaciones efectivas para los medios de difusi\u00f3n, proporcionando gu\u00edas de mensajes regulares sobre temas matizados como la justicia clim\u00e1tica, la crisis del costo de vida o las pr\u00f3ximas cumbres clim\u00e1ticas de la ONU. <sup>8<\/sup> <\/p>\n<p>Otro estudio realizado este a\u00f1o por More in Common y el American Press Institute mostr\u00f3 que la gente quiere un equilibrio entre las noticias positivas y negativas, as\u00ed como un periodismo m\u00e1s centrado en las soluciones.<br \/>\nSi bien la mayor\u00eda de los estadounidenses valoran \u00abdestacar los problemas para resolverlos\u00bb, el 63% dice que los medios deber\u00edan hacer m\u00e1s para \u00abinformar sobre las soluciones tanto como sobre los problemas\u00bb.<br \/>\nAfortunadamente, esta tendencia ya se refleja en la profesi\u00f3n, con una encuesta realizada por el Instituto Reuters que muestra que alrededor de tres cuartas partes de los 303 l\u00edderes de medios internacionales encuestados planean hacer periodismo m\u00e1s orientado a las soluciones, y otros tercios planean publicar contenido m\u00e1s inspirador. <sup>9<\/sup>  <\/p>\n<p>El estudio tambi\u00e9n mostr\u00f3 que los medios de comunicaci\u00f3n locales eran vistos como mejores que los medios nacionales para centrarse en temas que afectan la vida cotidiana de las personas y ayudarlas a tener una voz.<br \/>\nEstos medios son muy prometedores al ser el primer punto de compromiso de las personas con los problemas clim\u00e1ticos, destacando los impactos locales en el medio ambiente, la comunidad y el empleo, as\u00ed como los beneficios de la acci\u00f3n clim\u00e1tica. <\/p>\n<p>Las formas en que nos comunicamos sobre el cambio clim\u00e1tico tienen un inmenso poder, moldeando tanto nuestra percepci\u00f3n como nuestras acciones.<br \/>\nLa investigaci\u00f3n sobre el encuadre nos muestra que la comprensi\u00f3n humana est\u00e1 influenciada tanto por el razonamiento l\u00f3gico como por las emociones profundamente arraigadas.<br \/>\nPara transformar la comunicaci\u00f3n clim\u00e1tica, la difusi\u00f3n de datos por s\u00ed sola no es suficiente.    <strong>Nuestro mensaje debe resonar con las estructuras cognitivas y emocionales existentes en las personas.<\/strong>  Las narrativas actuales en torno al cambio clim\u00e1tico son una amalgama de datos cient\u00edficos, creencias pol\u00edticas, valores y confianza p\u00fablica: las historias de \u00e9xito y las representaciones sombr\u00edas desempe\u00f1an un papel en la comunicaci\u00f3n efectiva, pero un equilibrio entre los dos es vital para fomentar un compromiso constructivo.  <strong>Un \u00e9nfasis excesivo en los impactos catastr\u00f3ficos del cambio clim\u00e1tico puede causar resignaci\u00f3n, mientras que una perspectiva exclusivamente optimista puede resultar en complacencia.  <\/strong>La clave es encontrar el equilibrio adecuado entre la urgencia y la esperanza, entre la magnitud de la crisis y el conocimiento de que a\u00fan podemos evitar los peores impactos.<\/p>\n<p>El panorama de los medios de comunicaci\u00f3n refleja una comprensi\u00f3n cambiante de este equilibrio.<br \/>\nHay un creciente deseo de un periodismo basado en soluciones, que, si bien reconoce el problema, tambi\u00e9n arroja luz sobre formas tangibles de abordarlo.<br \/>\nTampoco se puede subestimar el papel del sector creativo.    <strong>La narraci\u00f3n de historias, respaldada por datos y conocimientos de expertos, puede ser una herramienta poderosa para el cambio.  <\/strong>Al elaborar narrativas que fusionen la urgencia con la esperanza, podemos impulsar a las personas a la acci\u00f3n y acercarnos a un futuro sostenible.<br \/>\nPero para ello, debemos utilizar la capacidad de los comunicadores existentes para movilizar la acci\u00f3n p\u00fablica, de cient\u00edficos, periodistas, l\u00edderes empresariales y creativos. <\/p>\n<p>La comunicaci\u00f3n efectiva sobre el cambio clim\u00e1tico es clave para impulsar un compromiso y una acci\u00f3n significativos.<br \/>\nSi bien los portavoces establecidos, incluidos cient\u00edficos y periodistas, han estado a la vanguardia de este trabajo, su potencial sigue sin explotarse.<br \/>\nEnfatizar tanto la urgencia de la crisis como la promesa de soluciones es fundamental para evitar la complacencia y la desesperaci\u00f3n: la trayectoria actual de los medios de comunicaci\u00f3n hacia un periodismo centrado en soluciones es alentadora, y el sector creativo desempe\u00f1a un papel fundamental en la narraci\u00f3n de historias que impulsan el cambio.    <\/p>\n<p>Es esencial aprovechar las fortalezas \u00fanicas de los diversos comunicadores, de diversos or\u00edgenes y experiencias.<br \/>\nAdem\u00e1s de los portavoces y canales de comunicaci\u00f3n existentes, es necesario capacitar a los activistas, especialmente de las generaciones m\u00e1s j\u00f3venes, en estrategias de comunicaci\u00f3n efectivas.<br \/>\nSu pasi\u00f3n y energ\u00eda, junto con mensajes efectivos, pueden cambiar las reglas del juego para impulsar la acci\u00f3n clim\u00e1tica.<br \/>\nAdem\u00e1s, <strong>nuestro grupo de portavoces clim\u00e1ticos debe ampliarse para abarcar la industria creativa.<\/strong> Los artistas, cineastas, m\u00fasicos y otros creativos tienen una capacidad \u00fanica para transmitir ideas complejas en t\u00e9rminos identificables, lo que los hace invaluables en la conversaci\u00f3n sobre el clima.<br \/>\nAl integrar sus voces en los discursos sobre el clima, podemos crear una narrativa m\u00e1s rica y diversa que resuene con un p\u00fablico m\u00e1s amplio.    <\/p>\n<p>Al conectar los mensajes de urgencia con la esperanza, las soluciones tangibles con las narrativas generales y las perspectivas locales con las perspectivas globales, podemos inspirar la acci\u00f3n colectiva hacia un futuro sostenible.<br \/>\nPero para hacer esto, debemos invertir, empoderar y aprovechar el poder de las voces en las que conf\u00eda el p\u00fablico. <\/p>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d9193aa elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3d9193aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52d1f4a8 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"52d1f4a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Siguiente<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fc285dd elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2fc285dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Transformaci\u00f3n de las comunicaciones clim\u00e1ticas  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcbe098 p-fade teaser elementor-widget elementor-widget-text-editor\" data-id=\"dcbe098\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"paragraph\">Una comunicaci\u00f3n clim\u00e1tica eficaz requiere algo m\u00e1s que datos y cifras.<br \/>\nRequiere historias atractivas que puedan conectarse con una amplia audiencia, fomentando la esperanza, el optimismo y una visi\u00f3n de cambio transformador.<br \/>\nLa narraci\u00f3n de historias puede ayudarnos a enmarcar el desaf\u00edo que tenemos por delante en torno a la oportunidad y la colaboraci\u00f3n, evolucionando las comunicaciones clim\u00e1ticas para involucrar al p\u00fablico a un nivel m\u00e1s significativo.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-316989d7 elementor-widget elementor-widget-button\" data-id=\"316989d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/climatecommunications.earth\/es\/whitepaper-articles\/transformando-las-comunicaciones-climaticas\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Seguir leyendo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18ce2c71 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"18ce2c71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ef2d901 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2ef2d901\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Colaboradores en esta secci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a9a50d5 e-con-full e-flex e-con e-child\" data-id=\"1a9a50d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e26bb33 elementor-position-left elementor-vertical-align-middle author-box article-contributor-bio elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-image-box\" data-id=\"7e26bb33\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/64ee7a18d52b469d64cc87a8_Joel-Bach-Headshot.webp\" class=\"attachment-full size-full wp-image-5155\" alt=\"Joel Bach\" srcset=\"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/64ee7a18d52b469d64cc87a8_Joel-Bach-Headshot.webp 500w, https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/64ee7a18d52b469d64cc87a8_Joel-Bach-Headshot-300x300.webp 300w, https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/64ee7a18d52b469d64cc87a8_Joel-Bach-Headshot-150x150.webp 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Joel Bach<\/h3><p class=\"elementor-image-box-description\">THE YEARS PROJECT<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28bc10aa elementor-position-left elementor-vertical-align-middle author-box article-contributor-bio elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-image-box\" data-id=\"28bc10aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/64eec3db8ab3e9491407f985_Sweta-Headshot.webp\" class=\"attachment-full size-full wp-image-5066\" alt=\"Sweta Chakraborty, PhD\" srcset=\"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/64eec3db8ab3e9491407f985_Sweta-Headshot.webp 500w, https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/64eec3db8ab3e9491407f985_Sweta-Headshot-300x300.webp 300w, https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/64eec3db8ab3e9491407f985_Sweta-Headshot-150x150.webp 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Sweta Chakraborty, PhD<\/h3><p class=\"elementor-image-box-description\">WE DON'T HAVE TIME <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4897d3b1 elementor-widget elementor-widget-button\" data-id=\"4897d3b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/climatecommunications.earth\/es\/acerca-de\/colaboradores\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ver todos los colaboradores del documento t\u00e9cnico<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25143466 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"25143466\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4504e26d elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4504e26d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Notas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20150543 ol-notes elementor-widget elementor-widget-text-editor\" data-id=\"20150543\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol role=\"list\" start=\"1\">\n<li>McLoughlin N, Corner A, Clarke J, Whitmarsh L, Capstick S, Nash N. Incorporaci\u00f3n de estilos de vida bajos en carbono.<br \/>\nOxford: Divulgaci\u00f3n Clim\u00e1tica; 2019.<br \/>\nhttps:\/\/climateoutreach.org\/reports\/mainstreaming-low-carbon-lifestyles\/  <\/li>\n<li>Edelman. Edelman Trust Barometer Special Report 2022 &#8211; Trust and Climate Change.; 2022:58. https:\/\/www.edelman.com\/sites\/g\/files\/aatuss191\/files\/2022-11\/2022%20Edelman%20Trust%20Barometer%20Special%20Report%20Trust%20and%20Climate%20Change%20FINAL_0.pdf<\/li>\n<li>Peisker J. El contexto importa: los impulsores de la preocupaci\u00f3n ambiental en las regiones europeas.<br \/>\nGlob Environ Change.<br \/>\n2023;79:102636.<br \/>\ndoi:10.1016\/j.gloenvcha.2023.102636   <\/li>\n<li>Mountford H. COP27: Cuatro historias clave que dar\u00e1n forma a la agenda clim\u00e1tica en 2023.<br \/>\nFundaci\u00f3n ClimateWorks.<br \/>\nPublicado en 2022.<br \/>\nConsultado el 23 de mayo de 2023.<br \/>\nhttps:\/\/www.climateworks.org\/blog\/cop27-four-key-storylines-that-will-shape-the-climate-agenda-in-2023\/    <\/li>\n<li>El Equipo de Behavioural Insights. C\u00f3mo construir una sociedad con cero emisiones netas: utilizar los conocimientos sobre el comportamiento para descarbonizar la energ\u00eda, el transporte, los alimentos y el consumo de materiales en el hogar. 2023. https:\/\/www.bi.team\/publications\/how-to-build-a-net-zero-society\/<\/li>\n<li>Leiserowitz A, Maibach E, Rosenthal S, et al.<br \/>\nPol\u00edtica y Calentamiento Global, abril de 2022.<br \/>\nPrograma de Yale sobre Comunicaci\u00f3n sobre el Cambio Clim\u00e1tico.<br \/>\nPublicado en 2022.<br \/>\nConsultado el 20 de marzo de 2023.<br \/>\nhttps:\/\/climatecommunication.yale.edu\/publications\/politics-global-warming-april-2022\/toc\/11\/     <\/li>\n<li>Leiserowitz A, Maibach E, Rosenthal S, et al.<br \/>\nEl cambio clim\u00e1tico en la mente estadounidense: creencias y actitudes, primavera de 2023.<br \/>\nPrograma de Yale sobre Comunicaci\u00f3n sobre el Cambio Clim\u00e1tico.<br \/>\nPublicado el 8 de junio de 2023.<br \/>\nConsultado el 24 de agosto de 2023.<br \/>\nhttps:\/\/climatecommunication.yale.edu\/publications\/climate-change-in-the-american-mind-beliefs-attitudes-spring-2023\/     <\/li>\n<li>NE\u00d3N.<br \/>\nMensajer\u00eda y narrativa.<br \/>\nPublicado en 2023.<br \/>\nConsultado el 25 de mayo de 2023.<br \/>\nhttps:\/\/www.neweconomyorganisers.org\/work\/support-resources\/messaging-narrative    <\/li>\n<li>M\u00e1s en com\u00fan.<br \/>\nLos estadounidenses buscan historias de soluciones e inspiraci\u00f3n en los medios de comunicaci\u00f3n.<br \/>\nM\u00e1s en Com\u00fan Bolet\u00edn de EE. UU.<br \/>\nPublicado el 10 de marzo de 2023.<br \/>\nConsultado el 23 de mayo de 2023.<br \/>\nhttps:\/\/moreincommon.substack.com\/p\/americans-seek-stories-of-solutions     <\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4729c28a e-con-full article-aside e-flex elementor-invisible e-con e-child\" data-id=\"4729c28a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;],&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:600,&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t<div class=\"elementor-element elementor-element-c0c2a20 e-con-full aside-content e-flex e-con e-child\" data-id=\"c0c2a20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57d0834 elementor-widget elementor-widget-menu-anchor\" data-id=\"57d0834\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"article-figures\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-238b2ffd elementor-widget elementor-widget-image\" data-id=\"238b2ffd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/Americans_survey.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-description=\"Figure 73: Perception of Americans about the desired narratives about society. Source: More in Common and the American Press Institute.\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjY3MSwidXJsIjoiaHR0cHM6XC9cL2NsaW1hdGVjb21tdW5pY2F0aW9ucy5lYXJ0aFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDdcL0FtZXJpY2Fuc19zdXJ2ZXkud2VicCJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"546\" src=\"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/Americans_survey.webp\" class=\"attachment-full size-full wp-image-6671\" alt=\"Figure 73: Perception of Americans about the desired narratives about society. Source: More in Common and the American Press Institute.\" srcset=\"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/Americans_survey.webp 850w, https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/Americans_survey-300x193.webp 300w, https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/Americans_survey-768x493.webp 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Figura 73: Percepci\u00f3n de los estadounidenses sobre las narrativas deseadas sobre la sociedad. Fuente: More in Common y American Press Institute.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55680e5 elementor-widget elementor-widget-image\" data-id=\"55680e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/Comms_Joel2.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-description=\"Figure 74: The Accountability Project pressured large international brands to take action to tackle the climate crisis.\n\n\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjY3NSwidXJsIjoiaHR0cHM6XC9cL2NsaW1hdGVjb21tdW5pY2F0aW9ucy5lYXJ0aFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDdcL0NvbW1zX0pvZWwyLndlYnAifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"498\" src=\"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/Comms_Joel2.webp\" class=\"attachment-full size-full wp-image-6675\" alt=\"Figure 74: The Accountability Project pressured large international brands to take action to tackle the climate crisis.\" srcset=\"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/Comms_Joel2.webp 850w, https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/Comms_Joel2-300x176.webp 300w, https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/Comms_Joel2-768x450.webp 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Figura 74: El Proyecto de Responsabilidad presion\u00f3 a grandes marcas internacionales para que tomaran medidas para abordar la crisis clim\u00e1tica.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d2ed070 elementor-widget elementor-widget-video\" data-id=\"6d2ed070\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/pmvJQ_JChiw&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-514b4628 elementor-widget elementor-widget-text-editor\" data-id=\"514b4628\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fuente: TED y John Marshall<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Formaci\u00f3n de los comunicadores \u00abLa literatura de ciencias del comportamiento ha demostrado que hasta el 50% de la variaci\u00f3n en la toma de decisiones se atribuye a la confianza del comunicador en la audiencia\u00bb. SWETA CHAKRABORTY, PhD Texto del art\u00edculo Figuras del art\u00edculo Los portavoces existentes, como los cient\u00edficos del clima, los periodistas y los [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":[],"class_list":["post-7030","whitepaper-articles","type-whitepaper-articles","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Formaci\u00f3n de los comunicadores - A New Era in Climate Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/climatecommunications.earth\/es\/whitepaper-articles\/formacion-de-los-comunicadores\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Formaci\u00f3n de los comunicadores - A New Era in Climate Communications\" \/>\n<meta property=\"og:description\" content=\"Formaci\u00f3n de los comunicadores \u00abLa literatura de ciencias del comportamiento ha demostrado que hasta el 50% de la variaci\u00f3n en la toma de decisiones se atribuye a la confianza del comunicador en la audiencia\u00bb. SWETA CHAKRABORTY, PhD Texto del art\u00edculo Figuras del art\u00edculo Los portavoces existentes, como los cient\u00edficos del clima, los periodistas y los [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/climatecommunications.earth\/es\/whitepaper-articles\/formacion-de-los-comunicadores\/\" \/>\n<meta property=\"og:site_name\" content=\"A New Era in Climate Communications\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-09T20:17:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/marasmius-1024x771.webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"16 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/climatecommunications.earth\\\/es\\\/whitepaper-articles\\\/formacion-de-los-comunicadores\\\/\",\"url\":\"https:\\\/\\\/climatecommunications.earth\\\/es\\\/whitepaper-articles\\\/formacion-de-los-comunicadores\\\/\",\"name\":\"Formaci\u00f3n de los comunicadores - 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