{"id":7032,"date":"2024-07-24T22:02:07","date_gmt":"2024-07-24T22:02:07","guid":{"rendered":"https:\/\/climatecommunications.earth\/whitepaper-articles\/transformando-las-comunicaciones-climaticas\/"},"modified":"2024-08-08T22:29:37","modified_gmt":"2024-08-08T22:29:37","slug":"transformando-las-comunicaciones-climaticas","status":"publish","type":"whitepaper-articles","link":"https:\/\/climatecommunications.earth\/es\/whitepaper-articles\/transformando-las-comunicaciones-climaticas\/","title":{"rendered":"6.0 Transformando las comunicaciones clim\u00e1ticas"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7032\" class=\"elementor elementor-7032 elementor-6287\" data-elementor-post-type=\"whitepaper-articles\">\n\t\t\t\t<div class=\"elementor-element elementor-element-518adda e-con-full e-flex e-con e-parent\" data-id=\"518adda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11aaa7ea elementor-icon-list--layout-inline whitepaper-crumbs elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-global elementor-global-4698 elementor-widget-icon-list\" data-id=\"11aaa7ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/es\/documento-tecnico\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Documento T\u00e9chnico<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/climatecommunications.earth\/es\/whitepaper-chapters\/aplicacion-y-ejemplos\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"16\" viewBox=\"0 0 9 16\" fill=\"none\"><path d=\"M1 1.22021L7.5 8.22022L1 15.2202\" stroke=\"#109B5E\" stroke-width=\"2\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Transformaci\u00f3n de las comunicaciones clim\u00e1ticas<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"16\" viewBox=\"0 0 9 16\" fill=\"none\"><path d=\"M1 1.22021L7.5 8.22022L1 15.2202\" stroke=\"#109B5E\" stroke-width=\"2\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">6.0 Transformando las comunicaciones clim\u00e1ticas<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67e6ef79 e-con-full e-flex e-con e-parent\" data-id=\"67e6ef79\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1f97b645 e-con-full e-flex e-con e-child\" data-id=\"1f97b645\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d09f9fc elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7d09f9fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:150}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Transformaci\u00f3n de las comunicaciones clim\u00e1ticas  <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-709c973 elementor-widget elementor-widget-global elementor-global-5629 elementor-widget-html\" data-id=\"709c973\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"gradient-rule\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f598d9d elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7f598d9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\"La narrativa debe cambiar, pero el equilibrio de poder entre las personas y las organizaciones tambi\u00e9n debe cambiar.\nTenemos que dejar de preguntarnos \"\u00bfC\u00f3mo podemos hacer que los seres humanos sean m\u00e1s sostenibles?\" y empezar a preguntarnos: \"\u00bfC\u00f3mo podemos hacer que la sostenibilidad sea m\u00e1s humana?\" <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2aba733b elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2aba733b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:250}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">KAREN LAND SHORT <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a24f065 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"2a24f065\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t<div class=\"elementor-element elementor-element-26aa452c e-con-full e-flex e-con e-child\" data-id=\"26aa452c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24f1f125 elementor-widget elementor-widget-global elementor-global-4822 elementor-widget-spacer\" data-id=\"24f1f125\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-763ba3b6 elementor-widget elementor-widget-image\" data-id=\"763ba3b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"976\" src=\"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/whippoorwill.webp\" class=\"attachment-large size-large wp-image-6689\" alt=\"whippoorwill\" srcset=\"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/whippoorwill.webp 800w, https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/whippoorwill-246x300.webp 246w, https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/whippoorwill-768x937.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c627dbc animated-slow e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"c627dbc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:500}\">\n\t\t<div class=\"elementor-element elementor-element-623f9d78 e-con-full e-flex e-con e-child\" data-id=\"623f9d78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-153e31c7 elementor-drop-cap-yes elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"153e31c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"article__body-text drop-cap w-richtext\">\n<p>Una comunicaci\u00f3n clim\u00e1tica eficaz requiere algo m\u00e1s que datos y cifras.<br \/>\nRequiere historias atractivas que puedan conectarse con una amplia audiencia, fomentando la esperanza, el optimismo y una visi\u00f3n de cambio transformador.<br \/>\nLa narraci\u00f3n de historias puede ayudarnos a enmarcar el desaf\u00edo que tenemos por delante en torno a la oportunidad y la colaboraci\u00f3n, evolucionando las comunicaciones clim\u00e1ticas para involucrar al p\u00fablico a un nivel m\u00e1s significativo.  <\/p>\n<p>A menudo, solo hablamos con aquellos que ya est\u00e1n de acuerdo con nosotros: este efecto de c\u00e1mara de eco es uno de los principales desaf\u00edos que debemos superar.<br \/>\nPara ampliar nuestro alcance, debemos elaborar mensajes que atraigan a audiencias diversas, centrando nuestras comunicaciones en historias que muestren colaboraci\u00f3n y esperanza en acci\u00f3n. <\/p>\n<p>Tenemos la suerte de tener a nuestro alcance una incre\u00edble riqueza de experiencia en la industria creativa.<br \/>\nEstos comunicadores de clase mundial han perfeccionado sus habilidades a lo largo de a\u00f1os y d\u00e9cadas, elaborando narrativas convincentes, dise\u00f1ando campa\u00f1as impactantes e involucrando a audiencias amplias.<br \/>\nSus poderes van m\u00e1s all\u00e1 de la comunicaci\u00f3n tradicional de la ciencia clim\u00e1tica: entienden c\u00f3mo aprovechar las emociones humanas, los matices culturales y el poder de la narraci\u00f3n visual.<br \/>\nAl colaborar con las industrias creativas, podemos dar forma a nuestros mensajes de una manera que no solo informe, sino que tambi\u00e9n inspire a la acci\u00f3n.   <\/p>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1267c47 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1267c47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-312e0d89 elementor-widget elementor-widget-heading\" data-id=\"312e0d89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Siguiente<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fed5223 elementor-widget elementor-widget-heading\" data-id=\"7fed5223\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El poder de la narraci\u00f3n clim\u00e1tica<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-427055be p-fade teaser elementor-widget elementor-widget-text-editor\" data-id=\"427055be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"paragraph\">Las historias son una de las formas m\u00e1s fundamentales en que los seres humanos dan sentido al mundo.<br \/>\nSe ha descubierto que las historias aumentan la probabilidad de comportamiento prosocial e incluso liberan oxitocina, la \u00abhormona del amor\u00bb que se libera durante la lactancia o cuando abrazamos a un amigo.<br \/>\nEl tipo de historia que contamos es crucial aqu\u00ed, idealmente, una basada en la esperanza y la posibilidad en lugar del miedo y la desesperaci\u00f3n.<br \/>\nLa mayor parte de nuestra comunicaci\u00f3n ocurre a trav\u00e9s de an\u00e9cdotas e historias, en lugar de gr\u00e1ficos y estad\u00edsticas.<br \/>\nSeg\u00fan Climate Outreach, las historias humanas con las que se puede relacionar pueden ayudar a que el cambio clim\u00e1tico pase de ser una realidad cient\u00edfica a una realidad social.    <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a736059 elementor-widget elementor-widget-button\" data-id=\"1a736059\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/climatecommunications.earth\/es\/whitepaper-articles\/el-poder-del-clima-storytelling\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Seguir leyendo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e0b5a78 e-con-full e-flex e-con e-child\" data-id=\"7e0b5a78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Transformaci\u00f3n de las comunicaciones clim\u00e1ticas \u00abLa narrativa debe cambiar, pero el equilibrio de poder entre las personas y las organizaciones tambi\u00e9n debe cambiar. Tenemos que dejar de preguntarnos \u00ab\u00bfC\u00f3mo podemos hacer que los seres humanos sean m\u00e1s sostenibles?\u00bb y empezar a preguntarnos: \u00ab\u00bfC\u00f3mo podemos hacer que la sostenibilidad sea m\u00e1s humana?\u00bb KAREN LAND SHORT Una [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"elementor_theme","meta":[],"class_list":["post-7032","whitepaper-articles","type-whitepaper-articles","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transformando Comunicaciones Clim\u00e1ticas - A New Era in Climate Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/climatecommunications.earth\/es\/whitepaper-articles\/transformando-las-comunicaciones-climaticas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transformando Comunicaciones Clim\u00e1ticas - A New Era in Climate Communications\" \/>\n<meta property=\"og:description\" content=\"Transformaci\u00f3n de las comunicaciones clim\u00e1ticas \u00abLa narrativa debe cambiar, pero el equilibrio de poder entre las personas y las organizaciones tambi\u00e9n debe cambiar. Tenemos que dejar de preguntarnos \u00ab\u00bfC\u00f3mo podemos hacer que los seres humanos sean m\u00e1s sostenibles?\u00bb y empezar a preguntarnos: \u00ab\u00bfC\u00f3mo podemos hacer que la sostenibilidad sea m\u00e1s humana?\u00bb KAREN LAND SHORT Una [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/climatecommunications.earth\/es\/whitepaper-articles\/transformando-las-comunicaciones-climaticas\/\" \/>\n<meta property=\"og:site_name\" content=\"A New Era in Climate Communications\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-08T22:29:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/whippoorwill.webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/climatecommunications.earth\\\/es\\\/whitepaper-articles\\\/transformando-las-comunicaciones-climaticas\\\/\",\"url\":\"https:\\\/\\\/climatecommunications.earth\\\/es\\\/whitepaper-articles\\\/transformando-las-comunicaciones-climaticas\\\/\",\"name\":\"Transformando Comunicaciones Clim\u00e1ticas - 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