{"id":7069,"date":"2024-07-24T22:16:40","date_gmt":"2024-07-24T22:16:40","guid":{"rendered":"https:\/\/climatecommunications.earth\/whitepaper-articles\/una-nueva-era-en-las-comunicaciones-climaticas\/"},"modified":"2024-08-09T17:57:35","modified_gmt":"2024-08-09T17:57:35","slug":"una-nueva-era-en-las-comunicaciones-climaticas","status":"publish","type":"whitepaper-articles","link":"https:\/\/climatecommunications.earth\/es\/whitepaper-articles\/una-nueva-era-en-las-comunicaciones-climaticas\/","title":{"rendered":"9.0 Una nueva era en las comunicaciones clim\u00e1ticas"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7069\" class=\"elementor elementor-7069 elementor-6336\" data-elementor-post-type=\"whitepaper-articles\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d6ab081 e-con-full e-flex e-con e-parent\" data-id=\"4d6ab081\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28ade298 elementor-icon-list--layout-inline whitepaper-crumbs elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-global elementor-global-4698 elementor-widget-icon-list\" data-id=\"28ade298\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/es\/documento-tecnico\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Documento T\u00e9chnico<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/climatecommunications.earth\/es\/whitepaper-chapters\/vision-el-camino-futuro\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"16\" viewBox=\"0 0 9 16\" fill=\"none\"><path d=\"M1 1.22021L7.5 8.22022L1 15.2202\" stroke=\"#109B5E\" stroke-width=\"2\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Una nueva era en las comunicaciones clim\u00e1ticas<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"16\" viewBox=\"0 0 9 16\" fill=\"none\"><path d=\"M1 1.22021L7.5 8.22022L1 15.2202\" stroke=\"#109B5E\" stroke-width=\"2\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">9.0 Una nueva era en las comunicaciones clim\u00e1ticas<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21696124 e-con-full e-flex e-con e-parent\" data-id=\"21696124\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-28da3f42 e-con-full e-flex e-con e-child\" data-id=\"28da3f42\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5af68ff7 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5af68ff7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:150}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Una nueva era en las comunicaciones clim\u00e1ticas  <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b4d923e elementor-widget elementor-widget-global elementor-global-5629 elementor-widget-html\" data-id=\"3b4d923e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"gradient-rule\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cc45129 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4cc45129\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\"Para convertir la conciencia en acci\u00f3n, debemos pasar de los mensajes basados en datos a narrativas emotivas y centradas en el ser humano. Para que la gente pase de la simpat\u00eda a la empat\u00eda y el cuidado verdaderos y profundos, no basta con contar historias, tenemos que hacer que la gente las sienta\".  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78c479c6 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"78c479c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:250}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">KWAME TAYLOR-HAYFORD  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32364e30 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"32364e30\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t<div class=\"elementor-element elementor-element-7874ab25 e-con-full e-flex e-con e-child\" data-id=\"7874ab25\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-376e2161 elementor-widget elementor-widget-global elementor-global-4822 elementor-widget-spacer\" data-id=\"376e2161\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73750db5 elementor-widget elementor-widget-image\" data-id=\"73750db5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"557\" height=\"1024\" src=\"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/red-winged-fairywren-557x1024.webp\" class=\"attachment-large size-large wp-image-6948\" alt=\"Red winged fairywren\" srcset=\"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/red-winged-fairywren-557x1024.webp 557w, https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/red-winged-fairywren-163x300.webp 163w, https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/red-winged-fairywren-768x1413.webp 768w, https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/red-winged-fairywren.webp 800w\" sizes=\"(max-width: 557px) 100vw, 557px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72714faf animated-slow e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"72714faf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:500}\">\n\t\t<div class=\"elementor-element elementor-element-59ff5694 e-con-full e-flex e-con e-child\" data-id=\"59ff5694\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30b95050 elementor-drop-cap-yes elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"30b95050\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La crisis clim\u00e1tica es la mayor amenaza a la que se enfrenta la humanidad, pero tambi\u00e9n nuestra mayor oportunidad para construir un futuro mejor y m\u00e1s sostenible.<br \/>\nPero para hacer esto, tenemos que reconocer la necesidad de <strong>reenfocarnos<\/strong>.<br \/>\nLa crisis clim\u00e1tica no es un problema aislado, sino que est\u00e1 estrechamente relacionada con la justicia social, la estabilidad econ\u00f3mica y los ecosistemas naturales que sustentan toda la vida en la Tierra.<br \/>\nPara abordar esta policrisis de manera efectiva, debemos verla a trav\u00e9s de una lente multifac\u00e9tica e interseccional.   <\/p>\n<p>Para abordar lo que llev\u00f3 a la falta de participaci\u00f3n activa y alfabetizaci\u00f3n que vemos hoy, debemos <strong>rebobinar<\/strong> , comprender la larga historia de desinformaci\u00f3n del sector de los combustibles f\u00f3siles, agravada por el lavado verde de marcas e industrias, as\u00ed como las iniciativas que desaf\u00edan efectivamente las pr\u00e1cticas que socavan nuestros esfuerzos colectivos de sostenibilidad.<br \/>\nAl comprender mejor estos desaf\u00edos, podemos construir nuevos marcos que sean m\u00e1s resilientes frente a las amenazas de la desinformaci\u00f3n y el lavado verde. <\/p>\n<p>Muchas de las narrativas clim\u00e1ticas que utilizamos no son necesariamente las m\u00e1s efectivas y, a menudo, distantes de la experiencia vivida de muchas personas.<br \/>\nEs hora de <strong>repensar<\/strong> estas narrativas, estructur\u00e1ndolas de una manera que resuene con el p\u00fablico.<br \/>\nPero para dominar realmente el arte de la comunicaci\u00f3n impactante, debemos profundizar m\u00e1s, con el objetivo de <strong>reconfigurar<\/strong> nuestra comprensi\u00f3n de c\u00f3mo nuestros cerebros procesan los mensajes sobre el cambio clim\u00e1tico.<br \/>\nCon los conocimientos de la psicolog\u00eda y la neurociencia, podemos crear campa\u00f1as que resuenen con las masas.<br \/>\nNuestro llamado a <strong>recrear<\/strong> las comunicaciones clim\u00e1ticas no es solo una opci\u00f3n, sino una necesidad: al enmarcar nuestros mensajes de una manera que equilibre la urgencia con la esperanza y los pasos factibles, podemos empoderar a nuestras audiencias, fomentando un sentido de agencia e inspirando la acci\u00f3n colectiva.    <\/p>\n<p>Pero no se detiene en el redise\u00f1o de nuestros mensajes, sino que tambi\u00e9n debemos <strong>reimaginar<\/strong> nuestras visiones del futuro.<br \/>\nBas\u00e1ndose en la experiencia de clase mundial en medios de comunicaci\u00f3n, publicidad y marketing, y en su huella intelectual, los creativos pueden potenciar las comunicaciones, la alfabetizaci\u00f3n y la acci\u00f3n clim\u00e1ticas por igual.<br \/>\nLa industria creativa es muy prometedora para liderar esta transformaci\u00f3n y enfatizar el caso de la sostenibilidad en la comunidad empresarial, inspirando un esfuerzo global para <strong>volver a comprometerse<\/strong> con un enfoque agudo en la sostenibilidad y la transformaci\u00f3n genuina.  <\/p>\n<p>La transformaci\u00f3n no se trata solo de adaptarse, se trata de enfrentar la realidad y actuar en consecuencia.<br \/>\n <strong>Debemos resistir<\/strong> el statu quo que ha creado esta amenaza global a la que nos enfrentamos ahora.<br \/>\nEl surgimiento de una ciudadan\u00eda activa, el poder del movimiento juvenil por el clima y el aumento de las influencias que utilizan su alcance para impulsar la defensa del clima son testimonios de esta resistencia.<br \/>\nSobre la base de la ciencia, la creatividad y la defensa, estamos listos para <strong>reiniciar<\/strong> una nueva era de comunicaciones clim\u00e1ticas.<br \/>\nAl aprender de los esfuerzos exitosos del pasado y aprovechar sus lecciones, podemos reimaginar el futuro y construirlo activamente, dando forma a visiones que inspiren y movilicen un impulso global para la acci\u00f3n clim\u00e1tica.    <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c69983d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3c69983d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-791a5166 elementor-widget elementor-widget-heading\" data-id=\"791a5166\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Siguiente<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4901146e elementor-widget elementor-widget-heading\" data-id=\"4901146e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lecciones aprendidas de otros esfuerzos  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f509f38 p-fade teaser elementor-widget elementor-widget-text-editor\" data-id=\"6f509f38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"paragraph\">La ret\u00f3rica del cambio clim\u00e1tico ha llevado a la gente al fatalismo, la apat\u00eda, la par\u00e1lisis, la desesperaci\u00f3n o, lo que es peor, la indiferencia.<br \/>\nDurante d\u00e9cadas, la historia de la crisis clim\u00e1tica se ha contado principalmente a trav\u00e9s de estad\u00edsticas, tablas y gr\u00e1ficos o a trav\u00e9s del prisma de sus dram\u00e1ticas consecuencias: huracanes, inundaciones, especies en peligro de extinci\u00f3n, casas en llamas&#8230;<br \/>\nEste enfoque, que oscila entre lo cuantitativo y lo alarmante, ciertamente ha creado conciencia sobre el problema, pero no ha logrado inspirar la acci\u00f3n urgente y significativa necesaria para construir un futuro mejor.<br \/>\nEn ese sentido, la crisis clim\u00e1tica es tambi\u00e9n una crisis de imaginaci\u00f3n y narraci\u00f3n.     <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16c619fb elementor-widget elementor-widget-button\" data-id=\"16c619fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/climatecommunications.earth\/es\/whitepaper-articles\/lecciones-aprendidas-de-otros-esfuerzos\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Seguir leyendo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6659ae7b e-con-full e-flex e-con e-child\" data-id=\"6659ae7b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Una nueva era en las comunicaciones clim\u00e1ticas \u00abPara convertir la conciencia en acci\u00f3n, debemos pasar de los mensajes basados en datos a narrativas emotivas y centradas en el ser humano. Para que la gente pase de la simpat\u00eda a la empat\u00eda y el cuidado verdaderos y profundos, no basta con contar historias, tenemos que hacer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"elementor_theme","meta":[],"class_list":["post-7069","whitepaper-articles","type-whitepaper-articles","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Una Nueva Era en las Comunicaciones Clim\u00e1ticas - A New Era in Climate Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/climatecommunications.earth\/es\/whitepaper-articles\/una-nueva-era-en-las-comunicaciones-climaticas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Una Nueva Era en las Comunicaciones Clim\u00e1ticas - A New Era in Climate Communications\" \/>\n<meta property=\"og:description\" content=\"Una nueva era en las comunicaciones clim\u00e1ticas \u00abPara convertir la conciencia en acci\u00f3n, debemos pasar de los mensajes basados en datos a narrativas emotivas y centradas en el ser humano. Para que la gente pase de la simpat\u00eda a la empat\u00eda y el cuidado verdaderos y profundos, no basta con contar historias, tenemos que hacer [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/climatecommunications.earth\/es\/whitepaper-articles\/una-nueva-era-en-las-comunicaciones-climaticas\/\" \/>\n<meta property=\"og:site_name\" content=\"A New Era in Climate Communications\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-09T17:57:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/red-winged-fairywren-557x1024.webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/climatecommunications.earth\\\/es\\\/whitepaper-articles\\\/una-nueva-era-en-las-comunicaciones-climaticas\\\/\",\"url\":\"https:\\\/\\\/climatecommunications.earth\\\/es\\\/whitepaper-articles\\\/una-nueva-era-en-las-comunicaciones-climaticas\\\/\",\"name\":\"Una Nueva Era en las Comunicaciones Clim\u00e1ticas - A New Era in Climate Communications\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/climatecommunications.earth\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/climatecommunications.earth\\\/es\\\/whitepaper-articles\\\/una-nueva-era-en-las-comunicaciones-climaticas\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/climatecommunications.earth\\\/es\\\/whitepaper-articles\\\/una-nueva-era-en-las-comunicaciones-climaticas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/climatecommunications.earth\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/red-winged-fairywren-557x1024.webp\",\"datePublished\":\"2024-07-24T22:16:40+00:00\",\"dateModified\":\"2024-08-09T17:57:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/climatecommunications.earth\\\/es\\\/whitepaper-articles\\\/una-nueva-era-en-las-comunicaciones-climaticas\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/climatecommunications.earth\\\/es\\\/whitepaper-articles\\\/una-nueva-era-en-las-comunicaciones-climaticas\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/climatecommunications.earth\\\/es\\\/whitepaper-articles\\\/una-nueva-era-en-las-comunicaciones-climaticas\\\/#primaryimage\",\"url\":\"https:\\\/\\\/climatecommunications.earth\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/red-winged-fairywren-557x1024.webp\",\"contentUrl\":\"https:\\\/\\\/climatecommunications.earth\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/red-winged-fairywren-557x1024.webp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/climatecommunications.earth\\\/es\\\/whitepaper-articles\\\/una-nueva-era-en-las-comunicaciones-climaticas\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/climatecommunications.earth\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"9.0 Una nueva era en las comunicaciones clim\u00e1ticas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/climatecommunications.earth\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/climatecommunications.earth\\\/es\\\/\",\"name\":\"A New Era in Climate Communications\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/climatecommunications.earth\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/climatecommunications.earth\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/climatecommunications.earth\\\/es\\\/#organization\",\"name\":\"New Zero World\",\"url\":\"https:\\\/\\\/climatecommunications.earth\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/climatecommunications.earth\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/climatecommunications.earth\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/65fc5cb892d8b14a5a262b91_download_thumb_expandedv2.png\",\"contentUrl\":\"https:\\\/\\\/climatecommunications.earth\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/65fc5cb892d8b14a5a262b91_download_thumb_expandedv2.png\",\"width\":455,\"height\":303,\"caption\":\"New Zero World\"},\"image\":{\"@id\":\"https:\\\/\\\/climatecommunications.earth\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Una Nueva Era en las Comunicaciones Clim\u00e1ticas - A New Era in Climate Communications","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/climatecommunications.earth\/es\/whitepaper-articles\/una-nueva-era-en-las-comunicaciones-climaticas\/","og_locale":"es_ES","og_type":"article","og_title":"Una Nueva Era en las Comunicaciones Clim\u00e1ticas - A New Era in Climate Communications","og_description":"Una nueva era en las comunicaciones clim\u00e1ticas \u00abPara convertir la conciencia en acci\u00f3n, debemos pasar de los mensajes basados en datos a narrativas emotivas y centradas en el ser humano. Para que la gente pase de la simpat\u00eda a la empat\u00eda y el cuidado verdaderos y profundos, no basta con contar historias, tenemos que hacer [&hellip;]","og_url":"https:\/\/climatecommunications.earth\/es\/whitepaper-articles\/una-nueva-era-en-las-comunicaciones-climaticas\/","og_site_name":"A New Era in Climate Communications","article_modified_time":"2024-08-09T17:57:35+00:00","og_image":[{"url":"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/red-winged-fairywren-557x1024.webp","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/climatecommunications.earth\/es\/whitepaper-articles\/una-nueva-era-en-las-comunicaciones-climaticas\/","url":"https:\/\/climatecommunications.earth\/es\/whitepaper-articles\/una-nueva-era-en-las-comunicaciones-climaticas\/","name":"Una Nueva Era en las Comunicaciones Clim\u00e1ticas - A New Era in Climate Communications","isPartOf":{"@id":"https:\/\/climatecommunications.earth\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/climatecommunications.earth\/es\/whitepaper-articles\/una-nueva-era-en-las-comunicaciones-climaticas\/#primaryimage"},"image":{"@id":"https:\/\/climatecommunications.earth\/es\/whitepaper-articles\/una-nueva-era-en-las-comunicaciones-climaticas\/#primaryimage"},"thumbnailUrl":"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/red-winged-fairywren-557x1024.webp","datePublished":"2024-07-24T22:16:40+00:00","dateModified":"2024-08-09T17:57:35+00:00","breadcrumb":{"@id":"https:\/\/climatecommunications.earth\/es\/whitepaper-articles\/una-nueva-era-en-las-comunicaciones-climaticas\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/climatecommunications.earth\/es\/whitepaper-articles\/una-nueva-era-en-las-comunicaciones-climaticas\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/climatecommunications.earth\/es\/whitepaper-articles\/una-nueva-era-en-las-comunicaciones-climaticas\/#primaryimage","url":"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/red-winged-fairywren-557x1024.webp","contentUrl":"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/red-winged-fairywren-557x1024.webp"},{"@type":"BreadcrumbList","@id":"https:\/\/climatecommunications.earth\/es\/whitepaper-articles\/una-nueva-era-en-las-comunicaciones-climaticas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/climatecommunications.earth\/es\/"},{"@type":"ListItem","position":2,"name":"9.0 Una nueva era en las comunicaciones clim\u00e1ticas"}]},{"@type":"WebSite","@id":"https:\/\/climatecommunications.earth\/es\/#website","url":"https:\/\/climatecommunications.earth\/es\/","name":"A New Era in Climate Communications","description":"","publisher":{"@id":"https:\/\/climatecommunications.earth\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/climatecommunications.earth\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/climatecommunications.earth\/es\/#organization","name":"New Zero World","url":"https:\/\/climatecommunications.earth\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/climatecommunications.earth\/es\/#\/schema\/logo\/image\/","url":"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2023\/11\/65fc5cb892d8b14a5a262b91_download_thumb_expandedv2.png","contentUrl":"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2023\/11\/65fc5cb892d8b14a5a262b91_download_thumb_expandedv2.png","width":455,"height":303,"caption":"New Zero World"},"image":{"@id":"https:\/\/climatecommunications.earth\/es\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/climatecommunications.earth\/es\/wp-json\/wp\/v2\/whitepaper-articles\/7069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/climatecommunications.earth\/es\/wp-json\/wp\/v2\/whitepaper-articles"}],"about":[{"href":"https:\/\/climatecommunications.earth\/es\/wp-json\/wp\/v2\/types\/whitepaper-articles"}],"author":[{"embeddable":true,"href":"https:\/\/climatecommunications.earth\/es\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":4,"href":"https:\/\/climatecommunications.earth\/es\/wp-json\/wp\/v2\/whitepaper-articles\/7069\/revisions"}],"predecessor-version":[{"id":7328,"href":"https:\/\/climatecommunications.earth\/es\/wp-json\/wp\/v2\/whitepaper-articles\/7069\/revisions\/7328"}],"wp:attachment":[{"href":"https:\/\/climatecommunications.earth\/es\/wp-json\/wp\/v2\/media?parent=7069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}