{"id":7091,"date":"2024-07-10T21:15:41","date_gmt":"2024-07-10T21:15:41","guid":{"rendered":"https:\/\/climatecommunications.earth\/whitepaper-chapters\/por-que-centrarse-en-esto\/"},"modified":"2024-08-08T21:19:44","modified_gmt":"2024-08-08T21:19:44","slug":"por-que-centrarse-en-esto","status":"publish","type":"whitepaper-chapters","link":"https:\/\/climatecommunications.earth\/es\/whitepaper-chapters\/por-que-centrarse-en-esto\/","title":{"rendered":"1 &#8211; No es solo el cambio clim\u00e1tico"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7091\" class=\"elementor elementor-7091 elementor-4399\" data-elementor-post-type=\"whitepaper-chapters\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1757a85 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"1757a85\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7561050 elementor-widget-divider--view-line elementor-widget elementor-widget-global elementor-global-4354 elementor-widget-divider\" data-id=\"7561050\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eb6aeb elementor-widget elementor-widget-heading\" data-id=\"1eb6aeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Cap\u00edtulo 1<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ac8dca e-con-full e-flex e-con e-parent\" data-id=\"5ac8dca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-51b9d13 e-con-full e-flex e-con e-child\" data-id=\"51b9d13\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b12d1d elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7b12d1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">No es solo el cambio clim\u00e1tico<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-747514e elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"747514e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:250}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">INTRODUCCI\u00d3N<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47d0e60 p-fade c-intro elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"47d0e60\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La preocupaci\u00f3n por el cambio clim\u00e1tico est\u00e1 en su punto m\u00e1s alto: Seg\u00fan una encuesta de 2022, el 77% de las personas de todo el mundo est\u00e1n preocupadas por el cambio clim\u00e1tico, y el 71% cree que debemos tomar medidas m\u00e1s r\u00e1pidas para abordar este problema cr\u00edtico.<br \/>\nMientras tanto, el 57% de la gente piensa que se ha avanzado poco o nada para abordar la crisis clim\u00e1tica<sup>.1<\/sup> A pesar de la creciente preocupaci\u00f3n, existe una brecha de acci\u00f3n significativa entre lo que los cient\u00edficos dicen que hay que hacer para prevenir los peores impactos del cambio clim\u00e1tico, y lo que los gobiernos, la industria y el p\u00fablico est\u00e1n haciendo realmente<sup>.<\/sup> 2 \u00bfC\u00f3mo podemos decir realmente si la defensa del clima tiene \u00e9xito?   <\/p>\n<p>La discrepancia entre concienciaci\u00f3n y acci\u00f3n puede atribuirse a la forma en que nos comunicamos.<br \/>\nLa forma en que hablamos del cambio clim\u00e1tico -como cient\u00edficos, ciudadanos, empresas y activistas- influye enormemente en la percepci\u00f3n p\u00fablica del problema y de sus posibles soluciones.<br \/>\nA pesar de conocer la ciencia del cambio clim\u00e1tico desde hace d\u00e9cadas, los pa\u00edses de todo el mundo siguen luchando por realizar los cambios sist\u00e9micos necesarios para alcanzar objetivos clim\u00e1ticos seguros y justos.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b59a9a elementor-invisible elementor-widget elementor-widget-button\" data-id=\"7b59a9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/climatecommunications.earth\/es\/whitepaper-articles\/por-que-centrarse-en-esto\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Leer la introducci\u00f3n<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-420e17e e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"420e17e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t<div class=\"elementor-element elementor-element-8414009 e-con-full e-flex e-con e-child\" data-id=\"8414009\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-908bd0a elementor-widget elementor-widget-global elementor-global-4822 elementor-widget-spacer\" data-id=\"908bd0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4180de elementor-widget elementor-widget-image\" data-id=\"e4180de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"682\" height=\"1024\" src=\"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/celandine-682x1024.webp\" class=\"attachment-large size-large wp-image-6067\" alt=\"Celandine\" srcset=\"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/celandine-682x1024.webp 682w, https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/celandine-200x300.webp 200w, https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/celandine-768x1153.webp 768w, https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/celandine.webp 1000w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b39cbe e-con-full e-flex e-con e-parent\" data-id=\"0b39cbe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a6cd494 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"a6cd494\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:600}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79a3be5 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"79a3be5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\t1\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bbb80b elementor-widget elementor-widget-heading\" data-id=\"1bbb80b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">No es solo el cambio clim\u00e1tico<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f39d7e5 p-fade teaser elementor-widget elementor-widget-text-editor\" data-id=\"f39d7e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEl mundo se ha calentado alrededor de 1,3 grados cent\u00edgrados desde el comienzo de la Revoluci\u00f3n Industrial, y el Sexto Informe de Evaluaci\u00f3n del IPCC pinta un panorama urgente que fue ampliamente reportado como \u00abc\u00f3digo rojo para la humanidad\u00bb: ahora es inequ\u00edvoco que la influencia humana ha causado cambios generalizados y r\u00e1pidos en el planeta, afectando el tiempo y los extremos clim\u00e1ticos en todas las regiones del mundo.\nA menos que se produzcan pronto reducciones profundas de las emisiones de CO2 y otros gases de efecto invernadero, se superar\u00e1 el calentamiento global de 1,5 \u00b0C y 2 \u00b0C durante el siglo XXI.   \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdb95c6 elementor-widget elementor-widget-button\" data-id=\"fdb95c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/climatecommunications.earth\/es\/whitepaper-articles\/breve-historia-de-la-crisis-climatica\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Leer el cap\u00edtulo 1.1<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7799186 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"7799186\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:800}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e963a0f elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"e963a0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\t2\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d83d4c8 elementor-widget elementor-widget-heading\" data-id=\"d83d4c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Todo est\u00e1 conectado: las personas y el planeta  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b618d50 p-fade teaser elementor-widget elementor-widget-text-editor\" data-id=\"b618d50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La crisis clim\u00e1tica a menudo se describe como la mayor amenaza que enfrenta la humanidad, pero en lugar de ser un problema aislado, el cambio clim\u00e1tico se amplifica y se ve exacerbado por otras amenazas globales.<br \/>\nEn los \u00faltimos a\u00f1os se ha producido el regreso de riesgos \u00abantiguos\u00bb como la inflaci\u00f3n, la crisis del coste de la vida y la amenaza de una guerra nuclear tras la COVID-19 y la guerra entre Rusia y Ucrania.<br \/>\nEstas amenazas se ven amplificadas y potencialmente multiplicadas por los riesgos emergentes de los impactos del cambio clim\u00e1tico, la p\u00e9rdida de biodiversidad y una ventana cada vez m\u00e1s reducida para las pol\u00edticas clim\u00e1ticas que nos encaminan hacia el objetivo de Par\u00eds de 1,5 \u00b0C.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4c181b elementor-widget elementor-widget-button\" data-id=\"b4c181b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/climatecommunications.earth\/es\/whitepaper-articles\/es-toda-conectada-la-gente-y-el-planeta\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Leer el cap\u00edtulo 1.2<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7573c7d e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"7573c7d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:1000}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b62d3d elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"6b62d3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\t3\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-425afeb elementor-widget elementor-widget-heading\" data-id=\"425afeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Entrando en territorio desconocido  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c02dbfd p-fade teaser elementor-widget elementor-widget-text-editor\" data-id=\"c02dbfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cuando se public\u00f3 el informe especial del IPCC sobre 1,5 \u00baC en 2018, se present\u00f3 un concepto llamado presupuesto de carbono: una cantidad fija de emisiones adicionales de gases de efecto invernadero que podr\u00edan a\u00f1adirse a la atm\u00f3sfera y al mismo tiempo limitar el calentamiento de la Tierra al aumento recomendado de 1,5 \u00baC.<br \/>\nLa idea de un presupuesto de carbono es clave: para la atm\u00f3sfera, la tasa anual de emisiones no importa. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a60c4c4 elementor-widget elementor-widget-button\" data-id=\"a60c4c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/climatecommunications.earth\/es\/whitepaper-articles\/entrando-en-territorio-desconocido\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Leer el cap\u00edtulo 1.3<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"author":1,"featured_media":0,"template":"elementor_theme","class_list":["post-7091","whitepaper-chapters","type-whitepaper-chapters","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>No es solo el cambio clim\u00e1tico - A New Era in Climate Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/climatecommunications.earth\/es\/whitepaper-chapters\/por-que-centrarse-en-esto\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"No es solo el cambio clim\u00e1tico - A New Era in Climate Communications\" \/>\n<meta property=\"og:description\" content=\"Cap\u00edtulo 1 No es solo el cambio clim\u00e1tico INTRODUCCI\u00d3N La preocupaci\u00f3n por el cambio clim\u00e1tico est\u00e1 en su punto m\u00e1s alto: Seg\u00fan una encuesta de 2022, el 77% de las personas de todo el mundo est\u00e1n preocupadas por el cambio clim\u00e1tico, y el 71% cree que debemos tomar medidas m\u00e1s r\u00e1pidas para abordar este problema [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/climatecommunications.earth\/es\/whitepaper-chapters\/por-que-centrarse-en-esto\/\" \/>\n<meta property=\"og:site_name\" content=\"A New Era in Climate Communications\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-08T21:19:44+00:00\" \/>\n<meta property=\"og:image\" 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