{"id":7093,"date":"2024-07-24T21:33:24","date_gmt":"2024-07-24T21:33:24","guid":{"rendered":"https:\/\/climatecommunications.earth\/whitepaper-chapters\/2-como-llegamos-aqui\/"},"modified":"2024-08-08T21:32:43","modified_gmt":"2024-08-08T21:32:43","slug":"2-como-llegamos-aqui","status":"publish","type":"whitepaper-chapters","link":"https:\/\/climatecommunications.earth\/es\/whitepaper-chapters\/2-como-llegamos-aqui\/","title":{"rendered":"2 &#8211; C\u00f3mo hemos llegado hasta aqu\u00ed"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7093\" class=\"elementor elementor-7093 elementor-6211\" data-elementor-post-type=\"whitepaper-chapters\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62d0c4f7 e-flex e-con-boxed e-con e-parent\" data-id=\"62d0c4f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3df4f10f elementor-widget-divider--view-line elementor-widget elementor-widget-global elementor-global-4354 elementor-widget-divider\" data-id=\"3df4f10f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5eb40e6f elementor-widget elementor-widget-heading\" data-id=\"5eb40e6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Cap\u00edtulo 2<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1bdb26b8 e-flex e-con-boxed e-con e-parent\" data-id=\"1bdb26b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-651a31e9 e-con-full e-flex e-con e-child\" data-id=\"651a31e9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f78b12e elementor-widget elementor-widget-heading\" data-id=\"2f78b12e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfC\u00f3mo hemos llegado hasta aqu\u00ed?  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5df8e2ff elementor-widget elementor-widget-heading\" data-id=\"5df8e2ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">INTRODUCCI\u00d3N<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19dbe9bd p-fade elementor-widget elementor-widget-text-editor\" data-id=\"19dbe9bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Las narrativas clim\u00e1ticas que hemos heredado est\u00e1n moldeadas por d\u00e9cadas de desinformaci\u00f3n y lavado verde, un legado en el que el consenso cient\u00edfico se ha visto eclipsado por la manipulaci\u00f3n estrat\u00e9gica.<br \/>\nNuestra comprensi\u00f3n de los problemas ambientales ha sido influenciada por entidades poderosas que buscan minimizar la gravedad de la crisis, promover iniciativas ecol\u00f3gicas para distraer o trasladar la culpa a los individuos.<br \/>\nEsta distorsi\u00f3n hist\u00f3rica ha creado un panorama en el que la verdadera complejidad y urgencia de la crisis clim\u00e1tica puede oscurecerse, lo que hace que sea a\u00fan m\u00e1s esencial para nosotros abrirnos paso entre el ruido y construir una narrativa m\u00e1s precisa, informada y orientada a la acci\u00f3n en torno a la crisis clim\u00e1tica y lo que hay que hacer para resolverla.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e1e1dd3 elementor-widget elementor-widget-button\" data-id=\"6e1e1dd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/climatecommunications.earth\/es\/whitepaper-articles\/como-hemos-llegado-hasta-aqui\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Leer la introducci\u00f3n<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78b2c396 e-con-full e-flex e-con e-child\" data-id=\"78b2c396\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ddd24bf e-con-full e-flex e-con e-child\" data-id=\"ddd24bf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65af8dd7 elementor-widget elementor-widget-spacer\" data-id=\"65af8dd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a71482c elementor-widget elementor-widget-image\" data-id=\"4a71482c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"855\" src=\"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/red-bellied-titi.webp\" class=\"attachment-large size-large wp-image-6409\" alt=\"Red bellied titi\" srcset=\"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/red-bellied-titi.webp 800w, https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/red-bellied-titi-281x300.webp 281w, https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/red-bellied-titi-768x821.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d4e92a7 e-flex e-con-boxed e-con e-parent\" data-id=\"6d4e92a7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3ef9afe2 e-con-full e-flex e-con e-child\" data-id=\"3ef9afe2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3556a4db elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"3556a4db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\t1\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f33af81 elementor-widget elementor-widget-heading\" data-id=\"5f33af81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Desinformaci\u00f3n clim\u00e1tica  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7318a7b p-fade teaser elementor-widget elementor-widget-text-editor\" data-id=\"7318a7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>M\u00e1s del 99,9% de los cient\u00edficos est\u00e1n de acuerdo en que la crisis clim\u00e1tica es real y est\u00e1 causada por los seres humanos, un consenso que no se refleja necesariamente en la conciencia p\u00fablica y los discursos de los medios de comunicaci\u00f3n, donde persiste la informaci\u00f3n err\u00f3nea y la desinformaci\u00f3n sobre el cambio clim\u00e1tico.<br \/>\nDurante d\u00e9cadas, la industria de los combustibles f\u00f3siles ha explotado la incomprensi\u00f3n del lenguaje cient\u00edfico por parte del p\u00fablico en su beneficio, lo que ha provocado confusi\u00f3n y dudas en torno al cambio clim\u00e1tico. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1777286 elementor-widget elementor-widget-button\" data-id=\"1777286\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/climatecommunications.earth\/es\/whitepaper-articles\/desinformacion-climatica\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Leer el cap\u00edtulo 2.1<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52446ffd e-con-full e-flex e-con e-child\" data-id=\"52446ffd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47304860 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"47304860\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\t2\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-416b121d elementor-widget elementor-widget-heading\" data-id=\"416b121d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Lavado verde<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1513f92e p-fade teaser elementor-widget elementor-widget-text-editor\" data-id=\"1513f92e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En los \u00faltimos a\u00f1os, el greenwashing ha aumentado por una serie de razones, como el aumento de los compromisos clim\u00e1ticos, los consumidores que buscan comprar productos m\u00e1s sostenibles y los empleados que se sienten atra\u00eddos por trabajar para empresas con s\u00f3lidas credenciales de sostenibilidad.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33ea052 elementor-widget elementor-widget-button\" data-id=\"33ea052\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/climatecommunications.earth\/es\/whitepaper-articles\/lavado-verde\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Leer el cap\u00edtulo 2.2<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-7093","whitepaper-chapters","type-whitepaper-chapters","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo llegamos aqu\u00ed - A New Era in Climate Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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INTRODUCCI\u00d3N Las narrativas clim\u00e1ticas que hemos heredado est\u00e1n moldeadas por d\u00e9cadas de desinformaci\u00f3n y lavado verde, un legado en el que el consenso cient\u00edfico se ha visto eclipsado por la manipulaci\u00f3n estrat\u00e9gica. 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