{"id":7097,"date":"2024-07-24T21:35:05","date_gmt":"2024-07-24T21:35:05","guid":{"rendered":"https:\/\/climatecommunications.earth\/whitepaper-chapters\/ciencia-del-comportamiento-psicologia-humana\/"},"modified":"2024-08-08T22:03:50","modified_gmt":"2024-08-08T22:03:50","slug":"ciencia-del-comportamiento-psicologia-humana","status":"publish","type":"whitepaper-chapters","link":"https:\/\/climatecommunications.earth\/es\/whitepaper-chapters\/ciencia-del-comportamiento-psicologia-humana\/","title":{"rendered":"4 &#8211; Nuestro cerebro y el cambio clim\u00e1tico"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7097\" class=\"elementor elementor-7097 elementor-6215\" data-elementor-post-type=\"whitepaper-chapters\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24955e31 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"24955e31\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40148716 elementor-widget-divider--view-line elementor-widget elementor-widget-global elementor-global-4354 elementor-widget-divider\" data-id=\"40148716\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cfc34f3 elementor-widget elementor-widget-heading\" data-id=\"7cfc34f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Cap\u00edtulo 4<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25b7e30a e-con-full e-flex e-con e-parent\" data-id=\"25b7e30a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4fa726fe e-con-full e-flex e-con e-child\" data-id=\"4fa726fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-757e01c4 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"757e01c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nuestro cerebro y el cambio clim\u00e1tico  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dc5d419 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3dc5d419\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:250}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">INTRODUCCI\u00d3N<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c13345f p-fade c-intro elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"4c13345f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El cambio clim\u00e1tico representa el desaf\u00edo m\u00e1s apremiante de nuestro tiempo, que exige una acci\u00f3n urgente y coordinada por parte de los gobiernos, las empresas y los individuos por igual.<br \/>\nAbordar este complejo problema requiere una comprensi\u00f3n no solo de los aspectos cient\u00edficos y tecnol\u00f3gicos, sino tambi\u00e9n de los comportamientos humanos y los factores psicol\u00f3gicos que impulsan nuestras respuestas a la crisis. <\/p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b27c529 elementor-invisible elementor-widget elementor-widget-button\" data-id=\"b27c529\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/climatecommunications.earth\/es\/whitepaper-articles\/nuestro-cerebro-y-el-cambio-climatico\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Leer la introducci\u00f3n<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2cc297f5 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"2cc297f5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t<div class=\"elementor-element elementor-element-7f4869a5 e-con-full e-flex e-con e-child\" data-id=\"7f4869a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a42f488 elementor-widget elementor-widget-global elementor-global-4822 elementor-widget-spacer\" data-id=\"2a42f488\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dc1ed2e elementor-widget elementor-widget-image\" data-id=\"3dc1ed2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"805\" src=\"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/big-eared-opossum.webp\" class=\"attachment-large size-large wp-image-6564\" alt=\"Big Eared Opossum\" srcset=\"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/big-eared-opossum.webp 800w, https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/big-eared-opossum-298x300.webp 298w, https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/big-eared-opossum-150x150.webp 150w, https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/big-eared-opossum-768x773.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ff64338 e-con-full e-flex e-con e-parent\" data-id=\"2ff64338\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-20d8e8d0 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"20d8e8d0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:600}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e225ffe elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"4e225ffe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\t1\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40ee72ec elementor-widget elementor-widget-heading\" data-id=\"40ee72ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La psicolog\u00eda del cambio clim\u00e1tico<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cd642a0 p-fade teaser elementor-widget elementor-widget-text-editor\" data-id=\"7cd642a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La acci\u00f3n sobre el cambio clim\u00e1tico comienza y termina con la comprensi\u00f3n de c\u00f3mo percibimos este desaf\u00edo global y su importancia para nuestras propias vidas.<br \/>\nEl trabajo seminal de la psic\u00f3loga y experta en comunicaci\u00f3n clim\u00e1tica Per Espen Stoknes, Lo que pensamos cuando intentamos no pensar en el calentamiento global, examina las dimensiones psicol\u00f3gicas que subyacen a la inacci\u00f3n colectiva sobre el cambio clim\u00e1tico. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2c3443 elementor-widget elementor-widget-button\" data-id=\"a2c3443\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/climatecommunications.earth\/es\/whitepaper-articles\/la-psicologia-del-cambio-climatico\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Leer el cap\u00edtulo 4.1<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6662d068 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"6662d068\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:800}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e0fdc2 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"6e0fdc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\t2\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54afbd5e elementor-widget elementor-widget-heading\" data-id=\"54afbd5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">La crisis clim\u00e1tica y de salud mental  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f78a879 p-fade teaser elementor-widget elementor-widget-text-editor\" data-id=\"1f78a879\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Casi uno de cada cinco adultos estadounidenses lucha contra una enfermedad mental, y una cantidad cada vez mayor de investigaciones indica que el cambio clim\u00e1tico puede exacerbar estos desaf\u00edos de salud mental.<br \/>\nLos \u00faltimos informes del IPCC destacan las profundas repercusiones mentales de los eventos clim\u00e1ticos, ya que entre el 20 y el 30% de los huracanes se enfrentaron a la depresi\u00f3n o el trastorno de estr\u00e9s postraum\u00e1tico en los meses siguientes, con tasas similares en los sobrevivientes de inundaciones. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29ec1249 elementor-widget elementor-widget-button\" data-id=\"29ec1249\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/climatecommunications.earth\/es\/whitepaper-articles\/la-crisis-de-la-crisis-de-la-salud-mental\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Leer el cap\u00edtulo 4.2<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f030ab4 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"4f030ab4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:1000}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d2478d7 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"4d2478d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\t3\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14ab80f elementor-widget elementor-widget-heading\" data-id=\"14ab80f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Psicolog\u00eda humana para catalizar la acci\u00f3n  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46ba14d9 p-fade teaser elementor-widget elementor-widget-text-editor\" data-id=\"46ba14d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La forma en que se enmarque el cambio clim\u00e1tico influir\u00e1 en c\u00f3mo las personas lo perciben y, por lo tanto, en las acciones que est\u00e1n dispuestas a tomar.<br \/>\nAl enmarcar el cambio clim\u00e1tico como un problema urgente que requiere una acci\u00f3n inmediata, as\u00ed como una oportunidad para crear un futuro mejor en lugar de un sacrificio, podemos motivar a las personas a tomar medidas personales <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fcd1942 elementor-widget elementor-widget-button\" data-id=\"1fcd1942\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/climatecommunications.earth\/es\/whitepaper-articles\/psicologia-humana-para-la-accion-catalizadora\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Leer el cap\u00edtulo 4.3<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"author":1,"featured_media":0,"template":"elementor_theme","class_list":["post-7097","whitepaper-chapters","type-whitepaper-chapters","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nuestro Cerebro Y El Cambio Clim\u00e1tico - A New Era in Climate Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/climatecommunications.earth\/es\/whitepaper-chapters\/ciencia-del-comportamiento-psicologia-humana\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nuestro Cerebro Y El Cambio Clim\u00e1tico - A New Era in Climate Communications\" \/>\n<meta property=\"og:description\" content=\"Cap\u00edtulo 4 Nuestro cerebro y el cambio clim\u00e1tico INTRODUCCI\u00d3N El cambio clim\u00e1tico representa el desaf\u00edo m\u00e1s apremiante de nuestro tiempo, que exige una acci\u00f3n urgente y coordinada por parte de los gobiernos, las empresas y los individuos por igual. 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