{"id":7103,"date":"2024-07-24T21:35:40","date_gmt":"2024-07-24T21:35:40","guid":{"rendered":"https:\/\/climatecommunications.earth\/whitepaper-chapters\/narrativas-del-cambio-climatico\/"},"modified":"2024-08-08T22:18:28","modified_gmt":"2024-08-08T22:18:28","slug":"narrativas-del-cambio-climatico","status":"publish","type":"whitepaper-chapters","link":"https:\/\/climatecommunications.earth\/es\/whitepaper-chapters\/narrativas-del-cambio-climatico\/","title":{"rendered":"5 &#8211; Elaboraci\u00f3n de nuevas narrativas sobre el cambio clim\u00e1tico"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7103\" class=\"elementor elementor-7103 elementor-6217\" data-elementor-post-type=\"whitepaper-chapters\">\n\t\t\t\t<div class=\"elementor-element elementor-element-363821d4 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"363821d4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-380ca1a6 elementor-widget-divider--view-line elementor-widget elementor-widget-global elementor-global-4354 elementor-widget-divider\" data-id=\"380ca1a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10c535dd elementor-widget elementor-widget-heading\" data-id=\"10c535dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Cap\u00edtulo 5<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25f3f399 e-con-full e-flex e-con e-parent\" data-id=\"25f3f399\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-41d5069f e-con-full e-flex e-con e-child\" data-id=\"41d5069f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5961221e elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5961221e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Elaborando nuevas narrativas sobre el cambio clim\u00e1tico  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-741a63fe elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"741a63fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:250}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">INTRODUCCI\u00d3N<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dc76d42 p-fade c-intro elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"5dc76d42\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Las narrativas son la esencia misma de la comunicaci\u00f3n humana y durante mucho tiempo nos han ayudado a dar sentido a fen\u00f3menos complejos.<br \/>\nEsto es particularmente evidente en los discursos sobre el cambio clim\u00e1tico: desde las palabras elegidas para representar la crisis \u2014como \u00abcalentamiento global\u00bb frente a \u00abcambio clim\u00e1tico\u00bb\u2014 hasta las met\u00e1foras m\u00e1s amplias que definen nuestra comprensi\u00f3n de la misma, la forma en que enmarcamos la crisis clim\u00e1tica influye profundamente en la percepci\u00f3n y la acci\u00f3n p\u00fablicas. <\/p>\n<p>A medida que nuestra comprensi\u00f3n de la crisis clim\u00e1tica ha evolucionado, tambi\u00e9n lo ha hecho la narrativa que utilizamos para dar sentido a sus implicaciones.<br \/>\nSeg\u00fan las \u00faltimas investigaciones, necesitamos narrativas clim\u00e1ticas que capturen la urgencia de la situaci\u00f3n y, al mismo tiempo, aporten soluciones tangibles.<br \/>\nUn enfoque matizado puede ayudarnos a inspirar esperanza y motivar la acci\u00f3n, en lugar de ahogar al p\u00fablico en un mar de escenarios apocal\u00edpticos.<br \/>\nSi bien las narrativas alarmantes pueden captar nuestra atenci\u00f3n, son las historias de innovaci\u00f3n, resiliencia y progreso las que realmente impulsan a las personas.   <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31886f6c elementor-invisible elementor-widget elementor-widget-button\" data-id=\"31886f6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/climatecommunications.earth\/es\/whitepaper-articles\/elaborando-nuevas-narrativas-del-cambio-climatico\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Leer la introducci\u00f3n<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-316a3a1b e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"316a3a1b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t<div class=\"elementor-element elementor-element-34e78743 e-con-full e-flex e-con e-child\" data-id=\"34e78743\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37095a6f elementor-widget elementor-widget-global elementor-global-4822 elementor-widget-spacer\" data-id=\"37095a6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6211d258 elementor-widget elementor-widget-image\" data-id=\"6211d258\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"621\" height=\"1024\" src=\"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/daucus_carota-621x1024.webp\" class=\"attachment-large size-large wp-image-6043\" alt=\"Daucus Carota\" srcset=\"https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/daucus_carota-621x1024.webp 621w, https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/daucus_carota-182x300.webp 182w, https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/daucus_carota-768x1266.webp 768w, https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/daucus_carota-932x1536.webp 932w, https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/daucus_carota-1242x2048.webp 1242w, https:\/\/climatecommunications.earth\/wp-content\/uploads\/2024\/07\/daucus_carota-scaled.webp 1553w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fb5c6a9 e-con-full e-flex e-con e-parent\" data-id=\"fb5c6a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7de68c72 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"7de68c72\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:600}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d94ff elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"b4d94ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\t1\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c525e92 elementor-widget elementor-widget-heading\" data-id=\"7c525e92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marcos y narrativas actuales sobre el cambio clim\u00e1tico  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dc5c251 p-fade teaser elementor-widget elementor-widget-text-editor\" data-id=\"2dc5c251\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"article-tease__text\">\n<div class=\"body-1 text-dark tease-text\">El destacado ling\u00fcista cognitivo George Lakoff sostiene que nuestra comprensi\u00f3n del mundo est\u00e1 profundamente influenciada por estructuras t\u00edpicamente inconscientes conocidas como \u00abmarcos\u00bb.<br \/>\nEstos marcos no solo dan forma a nuestro conocimiento, sino que tambi\u00e9n gu\u00edan nuestro pensamiento y comunicaci\u00f3n.<br \/>\nPor ejemplo, el marco asociado con \u00abhospital\u00bb invoca roles y actividades como m\u00e9dicos, enfermeras y operaciones.<br \/>\nArraigados en los circuitos neuronales de nuestro cerebro, los marcos se activan cada vez que nos comunicamos   <\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbac002 elementor-widget elementor-widget-button\" data-id=\"cbac002\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/climatecommunications.earth\/es\/whitepaper-articles\/fotogramas-y-narrativas-actuales-sobre-el-cambio-climatico\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Leer el cap\u00edtulo 5.1<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e201f15 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"7e201f15\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:800}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69b3c928 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"69b3c928\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\t2\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6717a9a8 elementor-widget elementor-widget-heading\" data-id=\"6717a9a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00bfEs el catastrofismo el nuevo retraso?  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21f7448a p-fade teaser elementor-widget elementor-widget-text-editor\" data-id=\"21f7448a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"article-tease__text\">\n<div class=\"body-1 text-dark tease-text\">Cuando hablamos del cambio clim\u00e1tico, la forma en que discutimos los futuros potenciales influye dr\u00e1sticamente en nuestra respuesta p\u00fablica.<br \/>\nMuchos de nosotros estamos inundados de im\u00e1genes e historias de casquetes polares derretidos, incendios forestales y extinciones de especies.<br \/>\nEste diluvio de informaci\u00f3n negativa, aunque objetiva, a menudo puede inducir una sensaci\u00f3n de fatalismo.<br \/>\nUna parte importante de la poblaci\u00f3n, tanto j\u00f3venes como mayores, cree que el futuro parece sombr\u00edo.<br \/>\nEsas perspectivas sombr\u00edas llevan a muchos a pensar que la situaci\u00f3n es desesperada, pero los marcos demasiado positivos que destacan solo los \u00e9xitos pueden llevar a la complacencia y a la creencia de que ya se est\u00e1 haciendo el trabajo necesario.    <\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f0a0fb2 elementor-widget elementor-widget-button\" data-id=\"5f0a0fb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/climatecommunications.earth\/es\/whitepaper-articles\/es-fatalismo-el-nuevo-retraso\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Leer el cap\u00edtulo 5.2<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e53443c e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"e53443c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:1000}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-490483cc elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"490483cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\t3\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50699398 elementor-widget elementor-widget-heading\" data-id=\"50699398\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Formaci\u00f3n de los comunicadores  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7be7bae5 p-fade teaser elementor-widget elementor-widget-text-editor\" data-id=\"7be7bae5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"article-tease__text\">\n<div class=\"body-1 text-dark tease-text\">Los portavoces existentes, como los cient\u00edficos del clima, los periodistas y los funcionarios gubernamentales, tienen un papel importante para ayudar al p\u00fablico a comprender el cambio clim\u00e1tico y lo que significa para ellos.<br \/>\nPero no se invierte suficiente energ\u00eda en apoyar a estos grupos para que comuniquen el tema de manera efectiva.<br \/>\nSi bien existen algunos recursos \u00fatiles, como el manual de comunicaciones del IPCC para cient\u00edficos del clima, estos esfuerzos deben ser m\u00e1s amplios y completos.  <\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f1a27b4 elementor-widget elementor-widget-button\" data-id=\"5f1a27b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/climatecommunications.earth\/es\/whitepaper-articles\/formacion-de-los-comunicadores\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Leer el cap\u00edtulo 5.3<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"author":1,"featured_media":0,"template":"elementor_theme","class_list":["post-7103","whitepaper-chapters","type-whitepaper-chapters","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Elaborando nuevas narrativas sobre el cambio clim\u00e1tico - A New Era in Climate Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/climatecommunications.earth\/es\/whitepaper-chapters\/narrativas-del-cambio-climatico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elaborando nuevas narrativas sobre el cambio clim\u00e1tico - A New Era in Climate Communications\" \/>\n<meta property=\"og:description\" content=\"Cap\u00edtulo 5 Elaborando nuevas narrativas sobre el cambio clim\u00e1tico INTRODUCCI\u00d3N Las narrativas son la esencia misma de la comunicaci\u00f3n humana y durante mucho tiempo nos han ayudado a dar sentido a fen\u00f3menos complejos. 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