Resources

Download our landmark white paper A New Era in Climate Communications and unlock insights from more than 40 contributing organizations and 60 experts from across industries including advertising, marketing, and communications, as well as the creative and climate science communities. Designed as a key resource for all those who share our vision for a world in which everyone is inspired to play their part in the climate solution, understands what they can do, and has the opportunity to do it.

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Culture is a word we often use but seldom fully understand. So, why does that matter?

Because there’s no force more influential on human behavior than culture. What we wear, what we watch, who we marry, how we vote, what we support, and just about every aspect of daily living is informed by—and in many ways governed by—our cultural subscription. Therefore, if we can fully understand what culture is and the underlying physics of how it works, then we can leverage its sway to get people to take action.

Beliefs & Attitudes, Spring 2024

Yale Program on Climate Change Communication

One of the first rules of effective communication is to “know thy audience.” Climate change public engagement efforts must start with the fundamental recognition that people are different and have different psychological, cultural, and political reasons for acting – or not acting – to reduce greenhouse gas emissions. Our research has identified “Global Warming’s Six Americas”: six unique audiences within the American public that each respond to the issue in their own distinct way.

 A new tool to unlock the language of growth for creators and brands.

Sharing some of our recent work on climate action and first insights from our proprietary, international research on public attitudes towards the climate crisis, Michelle highlights the role of population-level behavior change and public policy to help close the Value-Action Gap.

Narratives around climate change on screen have a huge potential to affect audiences’ awareness, knowledge, beliefs and, crucially, actions on climate change. We outline the current research on home effective depictions of climate change on screen are at  impacting audience behavior. 

HERO is the first subscription service of its kind, empowering citizens to directly fund verified climate campaigners of their choice. This support ensures a monthly stable income for campaigners, so that they can accelerate climate policies worldwide. Subscribe for just €6 a month and get exclusive Q&As, behind the scenes content on campaigns, recognition in policy wins and bi-monthly action reports. Join HERO in changing the way the work of campaigners is valued and how citizens engage in climate action.

Our groundbreaking resource is a climate storytelling playbook for screenwriters. Created by writers, for writers, this expert-informed guide supports screenwriters in telling urgent, nuanced, and engaging climate stories that go beyond stereotypes, to entertain audiences and create unmissable content.

27 of the world’s largest nature conservation organizations, institutes, business and finance coalitions came together together to launch a new initiative aimed at driving alignment around the definition, integrity and use of the term ‘nature positive’ and supporting broader, longer-term efforts to deliver nature-positive outcomes.

Thorough evaluation of our planet’s climate system, encompassing key insights into climate change causes, impacts, and potential solutions. It serves as a vital tool for informing climate policy and driving global action.

The UNFCCC is mobilizing the creative industries to accelerate climate action in our sector and beyond. ECCA is part of the Marrakech Partnership for Global Climate Action, a framework to support implementation of the Paris Agreement by non-State actors and advance ambition by strengthening collaboration between governments and key stakeholders, under the leadership of the High-Level Champions.

ActNow is the United Nations’ campaign to inspire people to act for the Sustainable Development Goals (SDGs). The SDGs spell out how we can protect our environment and slow climate change, from forests to oceans to everywhere in between. Think about your electricity use and your travel. Check your dinner table. Reuse whatever you can. Every one of us can make choices to help take care of our planet. The possibilities for action are many – and add up fast!