Climate
Communications

Research Hub

The Climate Communications Research Hub, a program from New Zero World, provides world-leading research and insights from the best in science communications, creativity, and cultural influence.

Transforming Climate Narratives Through Health and Wellbeing

Blueprint

A first-of-its-kind, much-needed communications framework designed to help institutions, organizations, corporations, and communicators craft compelling narratives that connect to the core of what people care about most: their health, their families, communities, and environment, fostering a healthier planet and people.

"We are all in a scary, while transformative place in time. At the same time, a majority of fellow citizens across the world share this concern, and most importantly, across all Planetary Boundaries that regulate the stability and life-support on Earth, we have scalable solutions. And not only that, go sustainable, and you go as a winner, for health, jobs, economy, security and equity. The EPIC Blueprint provides a science aligned narrative for the necessary and most attractive transformations to a better future for all"

Johan Rockström

Director, Potsdam Institute for Climate Impact Research (PIK)

The evolution of climate communications

New Era in Climate Communications

A New Era in Climate Communications is a collaborative effort spanning +60 contributors and organizations developed by the New Zero World in partnership and with the support of the Global Commons Alliance. With this work, we want to lay the foundation for a transformed future through the power of communication and creativity. We are developing a radically new approach which brings together science and creativity to reimagine and rework how we communicate about the climate crisis—the biggest challenge and opportunity facing humanity today.

Pop Culture:
Bursting the Climate Communications Bubble

The new 2024 report is a simple, actionable framework and examples to empower communicators of all kinds, working across disciplines around the world to go beyond awareness raising and information sharing, and instead use culture to shape a future to fall in love with, not fear. Featuring a foreword by renowned culture and behaviour expert Dr Marcus Collins, author of For The Culture.

Transforming Climate narratives though health & Wellbeing

The EPIC Blueprint is a collaborative effort, bringing together the best planetary science, behavioral science, creative, and media minds. Convened by the Earth Public Information Collaborative (EPIC), with support from organizations like the Global Commons Alliance, this work aims to fundamentally shift how we communicate the direct connection between people and the planet. By centering communication on health and wellbeing, the blueprint provides a framework to inform and educate the public on the climate crisis.

The Content Creators Climate Toolkit

Drawing on the Insights from Our Whitepaper and leveraging the latest behavioral science, this toolkit provides simple, actionable frameworks and examples to empower content creators, brands, and agencies to go beyond traditional awareness-raising and instead use their platforms to inspire a future that people can fall in love with, not fear.

“It is high time to invest in climate communications to drive action. The White Paper on Climate Communications, a product of radical collaboration with diverse stakeholders, shines a bright light on the best ways to elevate and popularize discourse about climate change and the real solutions we need right now. It underscores the imperative of leveraging all communication tools and partnerships to inspire change.”

EILEEN O’CONNOR

Senior Vice President, Strategic Communications and Policy | Rockefeller Foundation

"This paper fills a void by elegantly synthesizing the latest trends and research into one place, granting the reader a bird's eye view of major trends shaping the industry."

Emma Stewart

Sustainability Officer | Netflix

“To inspire people, we need to tell a story not of sacrifice and deprivation but of opportunity and improvement in our lives, our health and our well-being—a story of humans flourishing in a post-fossil-fuel age.”

SUSAN JOY

Director of Climate Communication

"The moments my students spent with 'A New Era in Climate Communications' will continue to help these sustainability leaders make progress towards important ambitions."

Becky Lakin

Arizona State University | School of Sustainability