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A New Era in Climate Communications
A New Era in Climate Communications is a collaborative effort spanning +60 contributors and organizations developed by the New Zero World in partnership and with the support of the Global Commons Alliance. With this work, we want to lay the foundation for a transformed future through the power of communication and creativity. We are developing a radically new approach which brings together science and creativity to reimagine and rework how we communicate about the climate crisis—the biggest challenge and opportunity facing humanity today.
The climate crisis is an all-encompassing threat affecting our health, economies, social justice, cultures, nature and other systems. We need to zoom out and acknowledge the complexity of this challenge, as well as its opportunities.
The climate crisis is not just one of communication, but also a crisis of imagination. We explore how our response to climate change is limited, and the need for new narratives.
The climate crisis is not an abstract environmental issue, but a deeply personal one. To effectively address it, we must address how our minds process and understand it.
We are part of a global evolving community, driven by the work of advocates, change makers and young activists. Building a better future is down to all of us.
“To inspire people, we need to tell a story not of sacrifice and deprivation but of opportunity and improvement in our lives, our health and our well-being—a story of humans flourishing in a post-fossil-fuel age.”
Learn more about our Earth Public Information Collaborative (EPIC) and join us!
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Download Our White Paper
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Download our landmark white paper A New Era in Climate Communications and unlock insights from more than 40 contributing organizations and 60 experts from across industries including advertising, marketing, and communications, as well as the creative and climate science communities. Designed as a key resource for all those who share our vision for a world in which everyone is inspired to play their part in the climate solution, understands what they can do, and has the opportunity to do it.
The Yale Program on Climate Change Communication has identified six unique audiences within the American public that each responds to the issue in their own distinct way; the Alarmed, Concerned, Cautios, Disengaged, Doubtful and Dismissive. Want to know which of the Six Americas you are in? Take Yale's short quiz now!
HERO is the first subscription service of its kind, empowering citizens to directly fund verified climate campaigners of their choice. This support ensures a monthly stable income for campaigners, so that they can accelerate climate policies worldwide. Subscribe for just €6 a month and get exclusive Q&As, behind the scenes content on campaigns, recognition in policy wins and bi-monthly action reports. Join HERO in changing the way the work of campaigners is valued and how citizens engage in climate action.
Thorough evaluation of our planet's climate system, encompassing key insights into climate change causes, impacts, and potential solutions. It serves as a vital tool for informing climate policy and driving global action.