Advertising Community Together (ACT) Responsible is an international non-profit organization
dedicated to showcasing the vital role and responsibility of the advertising industry in promoting
social and environmental awareness while prioritizing sustainability.
Its annual Champions of Good – presented at Cannes Lions – celebrate movement makers, advertisers, non-profits, and ad industry leaders who have played leading roles in advancing social and environmental causes through personal contributions.
This year we were delighted that New Zero World founder Natalia Vega was the recipient of the Movement Maker accolade, alongside this year’s other winners:
- Philip Thomas, Chief Executive at Ascential & Chair at Cannes Lions International Festival of Creativity – Ad Industry – for his pioneering leadership at Cannes Lions, where he has championed sustainability and inspired global action in the creative industry.
- Yvon Chouinard, Founder of Patagonia – Brand – for steadfastly prioritized environmental sustainability and ethical business practices setting a precedent for global corporate responsibility
- Ibtissame ‘Betty’ Lachgar, Founder & Coordinator of the MALI Movement – Non-profit
Leader – for her relentless advocacy and leadership in advancing women’s rights, LGBT rights, and individual liberties in Morocco through the MALI Movement.
“Since our first Champion, Kofi Annan, in 2009, who united the United Nations with the advertising industry, we have made significant progress and continued to grow. Like the Olympic flame, our four Champions of 2024 will receive their ACT Tributes from past Champions, symbolizing the ongoing legacy,” says Hervé de Clerck, ACT Responsible Dreamlead.
“This work is only possible because of the many people working to support it, so it was an honor to receive this recognition on behalf of all of our fantastic New Zero World allies – thank you,” said Nataia after the event.
