Culture is a word we often use but seldom fully understand. So, why does that matter?
Because there’s no force more influential on human behavior than culture. What we wear, what we watch, who we marry, how we vote, what we support, and just about every aspect of daily living is informed by—and in many ways governed by—our cultural subscription. Therefore, if we can fully understand what culture is and the underlying physics of how it works, then we can leverage its sway to get people to take action.
