When it comes to the creative industries there isn’t a bigger stage than Cannes Lions – which makes it the perfect place for the New Zero World team to engage with allies who share our vision for a world where creativity inspires everyone to take climate action.
On Tuesday, June 18th. We’ll be at the Goals House in Cannes, joined by Katja Iversen, CEO of the Museum for the United Nations, gathering some of the biggest names and brightest minds in creativity, to begin work on a world-changing campaign; ‘The Most Important Brief’.
Delivered through the Earth Public Information Collaborative (EPIC), which we launched in partnership with the Global Commons Alliance, this is a first-of-a-kind collaboration aligning brands, the creative community, global media, storytellers and the science around SDG Goal 13, an urgent call to action on climate change and nature loss.
Convened by Tim Kelly, Executive Director, EarthHQ at Global Commons Alliance and moderated by Natalia Vega, New Zero World founder and CMO of EPIC, discussion will focus on drivers of behavioral change of the global population, how EPIC is set up to scale messages of sustainability across the world, and how we can develop a “generation-defining” creative brief together.
If you would like to connect to find out more about our New Zero World programmes, please email the team hello@epicplanet.org
Here’s what else we’re up to at Cannes:
- International Advertising Association & ACT Responsible
We are delighted to be partnering with the International Advertising Association and ACT Responsible to bring the New Zero World message to the Sustainability Hall at Cannes Lions. Look out for our displays and panel sessions, as well as our on the ground team, who will be interviewing leaders who are making an impact.
- Young Creatives
Our Young Creatives initiative is returning to Cannes to focus on how the next generation of creative talent can reshape the industry, including a special briefing for young creators to be held in the Sustainability Hall.
