Global Commons Alliance and New Zero World Announce the Earth Public Information Collaborative (EPIC)
EPIC (Earth Public Information Collaborative) is a first of its kind, new initiative drawing on world class marketers, the creative community, media and tech power, and climate science experts. The mission is to bridge the gap between science and society, and to catalyze public engagement at a global scale to achieve a more just and sustainable world. This fusion of media, tech, and@ advertising industries with science communicators is the beginning of a new public service ecosystem, drawing on leaders throughout the communications world to support a new era where citizens everywhere have access to vital science, data, and solutions on climate. EPIC will also serve as a centralized communications resource, enabling organizations, companies, campaigners and policymakers to access reliable evidence-based information, mutually learn and effectively communicate the urgency of our human and planetary climate crisis.
As the climate crisis accelerates at an unprecedented rate, a global communications strategy is critical to exposing the problem, translating new scientific tipping points, and harnessing our collective imagination towards a more just and sustainable path forward. EPIC plays a critical role in convening cross-sector stakeholders and ambassadors to collectively engage humanity at scale with public service campaigns, accurate science and reporting, and accessible resources designed for broad public engagement.