Juan Carlos Gómez de la Torre is one of the most influential creatives in Latin America. He began a precocious and remarkable career in 1980. When he was an 18-year-old intern, he created the most remembered TV campaign of the year in Peru. Eight years later, he was already the interim ECD (Executive Creative Director) of JWT in Lima. After training that took him to Chile, Argentina, and Brazil, he was transferred as Creative Director to JWT Central America, where he began a significant harvest of international awards. Following a successful stint at JWT Chile between 1991 and 1993, he was hired by Joe De Deo to lead the creative team at Y&R Lima. In 1999, he founded Leo Burnett Lima, where he assumed the creative direction and led a true advertising revolution in Peru. During this decade, he won Gold awards at every festival around the world without exception, including the only gold Lion that his country has in Film. Under his leadership, Leo Burnett Lima was chosen as the world’s best agency within the network and ranked in the top 10 in all of Latin America. It was during this time that Gómez de la Torre created ‘Magia’ for Ponle Corazón, the most awarded spot in the history of Peruvian advertising.
