At APR Traci’s role is both client and industry facing – working with clients on the strategic side of APR ‘s business helping clients devise future proof solutions that drive efficiencies with a high focus on the VALUE those solutions deliver to the business. Traci leads APR’s Sustainability offering managing APR’s Sustainability in Production Service (SPS) and representing APR at board level on Adgreen & Ad Net Zero at an industry level. Sustainability has been a passion for many years spanning both ISBA and APR.