Comunicación
Climática
Centro de investigación
El Centro de Investigación de Comunicaciones Climáticas, un programa de New Zero World, ofrece investigaciones y conocimientos líderes a nivel mundial de los mejores en comunicación científica, creatividad e influencia cultural.
Explosión de la burbuja de las comunicaciones climáticas
Informe 2024
Basándose en los conocimientos de Una nueva era en las comunicaciones climáticas y aprovechando los conocimientos más recientes, Pop Culture proporciona marcos y ejemplos sencillos y prácticos para empoderar a comunicadores de todo tipo, trabajando en disciplinas de todo el mundo para ir más allá de la sensibilización y el intercambio de información, y en su lugar utilizar cultura para dar forma a un futuro del que enamorarse, no temer.
"La cultura nos vincula con nuestro pasado mientras da forma a nuestro presente y futuro, conectándonos a través de vacaciones, idiomas y tradiciones artísticas en un mundo que cambia rápidamente. Ofrece sabiduría colectiva para la resolución de problemas, brindando perspectivas únicas que impulsan la innovación y la resiliencia. La cultura también define las normas y valores sociales, estableciendo lo que consideramos correcto o incorrecto, bello o feo, importante o trivial, fomentando así la cohesión social y la construcción de comunidades".
Dr. Marcus Collins
Autor de “For the Culture”
La evolución de las comunicaciones climáticas.
Nueva era en las comunicaciones climáticas
Una nueva era en las comunicaciones climáticas es un esfuerzo de colaboración que abarca a más de 60 contribuyentes y organizaciones desarrollado por New Zero World en asociación y con el apoyo de Global Commons Alliance. Con este trabajo queremos sentar las bases para un futuro transformado a través del poder de la comunicación y la creatividad. Estamos desarrollando un enfoque radicalmente nuevo que reúne ciencia y creatividad para reimaginar y reelaborar la forma en que comunicamos sobre la crisis climática, el mayor desafío y oportunidad que enfrenta la humanidad hoy.
Cultura Pop:
Reventar la Burbuja de las Comunicaciones Climáticas
El nuevo informe 2024 es un marco simple y práctico y ejemplos para empoderar a comunicadores de todo tipo, trabajando en disciplinas de todo el mundo para ir más allá de la sensibilización y el intercambio de información, y en su lugar utilizar la cultura para dar forma a un futuro del que enamorarse, no temer. Con un prólogo del reconocido experto en cultura y comportamiento, el Dr. Marcus Collins, autor de For The Culture.
“Ya es hora de invertir en comunicaciones climáticas para impulsar la acción. El Libro Blanco sobre Comunicaciones Climáticas, producto de una colaboración radical con diversas partes interesadas, arroja luz sobre las mejores formas de elevar y popularizar el discurso sobre el cambio climático y las soluciones reales que necesitamos en este momento. Subraya el imperativo de aprovechar todas las herramientas y asociaciones de comunicación para inspirar el cambio”.
EILEEN O’CONNOR
Vicepresidente sénior, Comunicaciones Estratégicas y Políticas | Rockefeller Foundation
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"Este documento llena un vacío al sintetizar elegantemente las últimas tendencias e investigaciones en un solo lugar, brindando al lector una vista panorámica de las principales tendencias que dan forma a la industria".
Emma Stewart
Oficial de Sostenibilidad | Netflix
“Para inspirar a la gente, necesitamos contar una historia no de sacrificio y privaciones, sino de oportunidades y mejoras en nuestras vidas, nuestra salud y nuestro bienestar: una historia de seres humanos que florecen en una era posterior a los combustibles fósiles”.
SUSAN JOY
Director de Climate Communication
"Los momentos que mis alumnos pasaron con 'Una nueva era en las comunicaciones climáticas' seguirán ayudando a estos líderes de la sostenibilidad a avanzar hacia ambiciones importantes".
Becky Lakin
Arizona State University | Escuela de Sostenibilidad
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