Dagmara joined the International Advertising Association (IAA) in 2017 as the Global Executive Director in charge of overseeing the IAA business across 56 countries. As a global leader in the marketing and communications industry, she believes social and environmental responsibility are as important as profit. She has used this belief system to transform the IAA brand and it’s culture over the last 4 years.
Prior to joining IAA, Dagmara was the President and Founder of Dagmara Szulce LLC, a marketing services consultancy focused on partnering with CMOs and CEOs in the luxury, fashion, beauty, real estate and private equity sectors to build purpose-driven brands.
Dagmara has a 22 year track record building & transforming category leading brands globally and in the US. She has unique expertise in crafting living brand ecosystems with a key objective of igniting ongoing consumer desire and irrational loyalty. Her Clients included: P&G, Unilever, Pfizer, Frederic Fekkai, Nespresso, Estee Lauder, Ralph Lauren, Taylor Swift Fragrance, The Diamond Trading Company/DeBeers, Steinway & Sons, The Corcoran Real Estate Group, Roberta Roller Rabbit.
She is a board member at ACT Responsible, MBA teacher at Baruch College, speaker and advisor to CMOs/CEOs.
