Chapter 2
How We Got Here
INTRODUCTION
The climate narratives we have inherited are shaped by decades of misinformation and greenwashing — a legacy where scientific consensus has been overshadowed by strategic manipulation. Our understanding of environmental issues has been influenced by powerful entities seeking to downplay the severity of the crisis, promote green initiatives to distract, or shift the blame onto individuals. This historical distortion has created a landscape where the true complexity and urgency of the climate crisis can be obscured, making it all the more essential for us to cut through the noise and construct a more accurate, informed and action-oriented narrative around the climate crisis and what needs to be done to solve it.